Who I Work With
Are you overwhelmed by the number of moving pieces in local search?
Did your agency tell you they “do SEO” but they don’t seem to be very good at it?
You’re in the right place.
I've helped national and international brands, and the agencies who serve them, rank better in Local Search since 2007. I have a strong background in organic search, but these days I consult exclusively for companies with brick-and-mortar locations—anywhere from 10 to 10,000.
I take on clients in as wide a variety of industries as possible in order to get the broadest possible picture of the Local algorithm, and I never take on two enterprise competitors in the same space. Below are some of the services I provide. Please get in touch if you'd like me to take a look at your situation.
My Service Offerings
Local Search Retainer
I'll be your go-to for all questions SEO and Local Search. Typically my retainer engagements begin with an audit or competitive landscape review, followed by a discussion of long-term business goals.
Some of the needs I help with are:
- Overall local/mobile SERP visibility and presence
- Optimized store locator architecture
- Optimized location pages for both ranking and visitor conversion
- Comprehensive review of the major citation players in your niche
- Maximizing ROI for top selling products on a market-by-market basis, based on client business intelligence
- Verification and troubleshooting of Google My Business
- Location data management advice across both horizontal and vertical directories
- Organic optimization to maximize location "scent" of each location or franchise
- Creative linkbuilding ideas that scale
- Using user-generated content to reinforce geolocation signals
- Collaborating on a strategic customer review campaign
- Advice on affiliate strategies for Local Search
- Proper structuring of Google Analytics account for most relevant location-related insights
- Ongoing monitoring of Google My Business pages for maximum impact and consolidation of duplicate listings
Retainer costs begin at $5,000/mo with a 3-month commitment or $3,000/mo with an annual commitment. All retainer agreements contain a mutual 30-day escape clause if things don't work out.
I currently have space for one additional retainer client.
Customized per client; deep set of specific tactical recommendations for urgent priorities; ongoing execution assistance.
I'll take a deep dive into your company's performance across each area of my SEO expertise (Technical, On-Site, Off-Site, and Local). Depending on the depth of the audit, level of competitive analysis, and the number of locations your business operates, costs can range anywhere from $3,000 to $15,000.
A set of prioritized recommendations that your team can actually execute on.
A la Carte Consulting
Sometimes brands (and agencies, actually) will bring me in just for a second set of eyeballs to review a new site architecture or get specific advice around the latest "shiny object" in Local (which seems to come around about every 6 weeks). I can offer advice on any of the bullet points above, and others. My hourly rate is $400/hr and I bill in blocks of time as small as 15 minutes.
A phone call or Zoom meeting.
As a co-founder of Local University, I've helped train thousands of local business owners and agency employees on the ins-and-outs of SEO. I can either deliver a standard four-part training in each area of my SEO expertise or develop a custom curriculum for your organization. Traditional marketing and advertising companies have found this particularly valuable as a way to broaden their digital marketing knowledge base or level-up more junior members of their organizations. Costs depend on the level of customization and begin at $7,500.
Four+ hours of customized video training.
Why Work with Me
My peers and former clients have described me as one of a small handful of people in the world with both the tactical, in-the-trenches knowledge and strategic worldview to address enterprise local search presence effectively.
I've watched Google's efforts in local search evolve and mature as closely as anyone, and I know the algorithm as intimately as anyone outside of Mountain View.
Having consulted for enterprise brands in this space for the last 12 years, I've also got the ability to communicate that expertise in a format that's actually usable by in-house marketing and development teams.
From a Top 100 Retailer
No one knows the world of Local Search like David Mihm. From broad marketing strategies to the nitty-gritty tactical details, David's expert knowledge and experience in the field yields tremendous results for his clients. Smart, personable, and a savvy communicator, David is able to translate his expertise and research into language suitable for search marketing practitioners as well as their leadership. I'd gladly do business with David again in the future.
—J.C., Program Manager