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15+ Years of Experience in Local Search, Digital Marketing, and SaaS Products.

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Local Search Expertise

Local SEO Like It's 2020 (Not 2010)

My freshest take on local search strategy, tactics, and general developments at Google at the start of the new decade.

Read My Advice


The SEO Cheat Sheet for Small Businesses

An easily digestible plan of attack for small businesses without an in-house marketer.

Start Succeeding with Your SEO


Local SEO Handbook

This accessible guide lays out a complete roadmap for success in Google’s local search results, written by yours truly in 2018.

Download the Handbook



I've consulted for mom-and-pops all the way up to Top 100 Retail brands. These days I mainly help healthcare organizations and professional service firms.

See Case Studies and Reviews


Speaking Engagements

I've been a regular speaker at major industry events including LSA/Localogy, SIINDA, StreetFight, Borrell, and MozCon.

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Beyond Search

My Newsletter(s)

I write alternating weekly email newsletters—Minutive & The Agency Insider—featuring key items at the intersection of digital marketing, technology, and small businesses.

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The Local Marketing Stack

A visual decision-making framework to help local business owners evaluate their marketing options.

Browse the Local Marketing Stack


StreetBytes Column

From 2016 - 2020, my friend Mike Blumenthal and I "recorded" a bi-weekly conversation about local search and digital marketing for StreetFight.

Browse Our Columns


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I primarily spend my time building Tidings, the easiest email newsletter app for small businesses (agency plans available).

Tidings was recently named StreetFight's Best New Product.

Try it for yourself in seconds or learn more about Tidings.

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