get in touch
No. 1726
December 4th, 2012

Check Out My New Company
You Know You Want To (and Yours Truly) Is Joining Forces with SEOmoz

Hopefully the headline says it all, but if you want the official details, please head on over and read the official release.

Needless to say, as a full-time employee of SEOmoz, I won’t be taking on client work for the foreseeable future :).  Going forward, I’ll be blogging almost exclusively on the SEOmoz blog, so if you’re not subscribed yet, please head on over and sign up now.

If you are curious what the acquisition means for GetListed–and Local U–my post on the GetListed blog is the place to learn more about that.

This IS still my blog, though, so today I’d like to take a little bit more of a personal tack with this post.

#1 Basically, I’d like to tell you all HOW EXCITED I am to be joining the incredible team at SEOmoz.

I’ve been a huge fan of the SEOmoz brand and their product set since I first started professionally in SEO way back in about 2005.  Rand gave one of the first presentations–at SES San Jose 2007–I was ever impressed by, but awed as I was at the time by his SEO acumen and charisma, I’ve been even more impressed with his ability to build a team since then (sorry, Rand :D).  Teambuilding is something I’ve never had the desire (let alone skill) to try to take on, and Rand has had incredible success hiring talent.  I am lucky to call several current AND former Mozzers personal friends (Sarah, Joanna, Jen, Dr. Pete, Rebecca, Matt, Jane, and Jeff among many others) and having met only a handful of the current crew, I know I will have many new friends in this bunch.  I am thrilled to have a team behind me and alongside me that can help execute on many more product ideas than we’ve been able to do at GetListed so far.

I also feel great about joining up with SEOmoz because everything GetListed has been about–giving away a ton of knowledge and as much great functionality as we could–is totally the SEOmoz ethos as well.  The difference is, SEOmoz has the backend technical expertise AND front-end design savvy that I just don’t, and that GetListed was just not able to scale to.  It is awesome to have this firepower behind our site, our product, and our Local Search community.  The overlap between organic, social, and local has never been closer, and it’s only going to continue in that direction. It’s phenomenal to have a ready-made team in place that has already has some great tools that address those first two areas.

I don’t want to leave out SEOmoz’s amazing Help Team.  Many of you have commented to me this year about how stretched at both ends I’ve seemed.  Frankly, I’ve been overwhelmed with everything on my plate (including getting the pieces in place for this transition).  To those of you who have sent me an unreturned email, tweet, or voice mail (OK, if you left me a voice mail, what’s wrong with you? :D), I sincerely apologize…but the knowledge and speed of SEOmoz’s help team is going to help me scale my knowledge to the community so much better than I’ve ever been able to.  I might even be have time now to write a few blog posts answering the most common questions I get!

#2 I want to tell ALL of you how incredibly thankful I am to be a part of this community.

There are SO many people I want to thank.  So, like Meryl Streep at the Oscars, I am just going to thank as many people as I want to, no matter how long this post gets.

With GetListed, the only goal was to build a tool that would let business owners know about the free Local Business Centers offered by the search engines and make it easier for them to get their various search listings claimed.  We didn’t think about business model, business plan, marketing plan, exit strategy, etc., etc., beyond asking for feedback and just asking our friends to help us spread the word at launch.

This industry has been incredible at doing just that, and far beyond our launch.  Thanks to the word-of-mouth from all of you, an SEO tool has been wildly successful independent of search traffic from Google.

Yup. That’s right.

Our Analytics account looks like no client I’ve ever worked with–from the very beginning, less than 5% of our traffic (at least un-(notprovided) traffic) has come from unbranded, “discovery” Google searches.  We’ve roughly doubled our traffic year-over-year, and since the start of 2012, we’ve been averaging about 100,000 business lookups per month on our U.S. site alone.

Thanks to you guys, we’ve helped over 2,000,000 American businesses over the last three-and-a-half years improve their Local Search presence.

That wouldn’t have been possible without our partners and contacts at the search engines and data aggregators as well–so, thanks to our friends at all of the listing providers in our tool.  Hopefully we’ve helped correct data and provide better user experiences for your audience, and maybe given you a few new small business customers along the way.

There are some specific industry friends I want to thank.  First and foremost, the core Local U faculty.  You guys have become a second family–heck, I see you about as often as my parents, anyway.  Thanks for all of your support over the last three years (and long before that):

Mike Blumenthal
Mary Bowling
Matt McGee
Ed Reese
Will Scott
Aaron Weiche
Mike Ramsey

Looking forward to moving on to the next phase with you guys.

Second, all of my clients over the years.  Literally, without working with all of you, I’d never have been able to develop my knowledge of Local Search, let alone foot the bill for the development and ongoing maintenance of GetListed.

Third, my friends I’ve met over the years across the search landscape & at SEMpdx.  In addition to the people I’ve already mentioned above, especially:

Adam Audette
Marshall Simmonds
Susan Sipe
Todd Mintz
Scott Hendison
Ben Lloyd
Hallie Janssen
Matthew Brown
Tim Resnik
Josh Patrice
Wil Reynolds
Alan George
Anita Campbell
Todd Friesen
Todd Malicoat
Mark Knowles
Michael Jensen
Michael Cottam
Lisa Myers
Richard Baxter
Will Critchlow
Lisa Barone
Tamar Weinberg
John Denny
Chris Winfield
Arjan Snaterse
Rocky Agarwal
Sebastien Provencher
Peter Krasilovsky
Mike Boland
Greg Sterling
Andrew Shotland
Mat Siltala
Matt Marko
Joel Headley
Jen Chin
Mikko Ollila
Chris Silver Smith
Don Campbell
Miriam Ellis
Jon Colman
Darren Shaw
Dave Oremland
Gib Olander
Troy Peterson
James Svoboda
Conrad Saam
Martijn Beijk
Steve Espinosa
Ian Lurie

I especially want to thank a very small group of people that I don’t think I’ve ever thanked publicly before.  Back when I was *just* getting started in SEO–I mean I was a complete nobody–at some point in fall 2006 in the East Bay, I somehow got invited to a small, informal meetup of very established search professionals at Medjool over in San Francisco.  I think it was Bob Charlton who first put me on the list.  Although I may be off on one or two of these names, I think the complete list of attendees was:

Bob Charlton
Scott Smith
Greg Hartnett
Roger Montti
Laura Lippay
Lawrence Coburn
Natasha Robinson
Tony Adam
Ethan Hays

You guys were all SO welcoming to a guy who clearly was not anywhere close to the orbit of your various careers.  At the time, I wasn’t even really sure this going to be my permanent career.  But the camaraderie and the incredibly warm vibe that I got from all of you that night assured me this was definitely the industry I wanted to be in.  Just wanted you guys to know what a special night that was for me, especially as I am celebrating today.

I’m certain I’ve left some very important people off of these lists, and I reserve the right to update this post after publishing!

  • Congratulations David! Very well deserved. I’m excited for you, SEOmoz, and the great things yet to come!

  • Congratulations David!

    Fantastic news for everyone involved in local search. Seems like the perfect fit to me, wishing you the best of success!

  • Awesome! Congrats!

  • Mazel Tov!

  • Congratulations sir, SEOmoz picked up a HUGE asset with your services! Looking forward to that first Whiteboard video!

  • Fantastic news for you my friend! Congratulations!!!

  • Kudos David….this is great news for ALL of us SEO practitioners….

    Can’t wait to see what getListed morphs into too….

    Oh – I hope Local Search will continue too….love contributing to same!



  • You guys are going to make a deadly combo. Congrats, David!

  • Dr. Pete

    Congrats, David, and welcome aboard! Psyched to me making this change at about the same time and see what we can accomplish together.

  • David – this is fantastic! Congratulations on realizing the next step for all your hard work. I’ll look forward to even more! I’m most excited about having a friend as insider @ the mozPlex 🙂

  • Exciting news – congrats David. Looking forward to an international version of getlisted..

  • WOW! Huge news! Congrats David!

    I know Rand, the rest of SEOmoz team AND lots of local marketing consultants and SMBs are going to benefit from this brilliant union.

    So excited to see SEOmoz will be having an increased focus on Local. Maybe now I’ll finally join. 😉

  • Congrats to you David, and I hope it was for as much as you deserve… The SEOmoz community (and the rest of the search industry too) owes YOU just as much thanks as you give to others in this post, .and we’re looking forward to hearing about more great things in your future…

  • Congrates David and GetListed crew! SEOmoz scored to partner up with you, David.

  • This a great day for local search, SEOMoz, and Bushwood

  • David, congrats my friend. You totally deserve this big win. I can’t wait to see the awesome products you will develop with such an amazing company like SEOmoz working with you. Local is going to become much more manageable for small businesses with this match up. Great news!

  • Caleb Donegan

    That’s incredible, congrats on the acquisition!

  • Wow. WOW. This is an important turn of events. Big congrats David! Looking forward to what you and SEOmoz team produce together. Excellent!

  • Great news, David! So psyched for you and for the benefits to the local search world more generally. I might be even more excited now that more of your product ideas may become reality.

  • Oh, my gosh! Rand hinted to me that I should check the news tomorrow, but I had no idea it would be this awesome!!! David, I’m so thrilled for you! Woo hoo! This is just so exciting. I couldn’t agree more about the quality of the SEOmoz team. Being part of that team has become such an important and meaningful part of my work, and I owe that to you, David, for recommending me. Thanks, again!

    I think wonderful things are ahead and I am just so delighted for everyone involved. What a happy day!

  • Congrats to you and the Moz, David! Looking forward to hearing plenty from you.

  • Natasha Robinson

    “So, like Meryl Streep at the Oscars, I am just going to thank as many people as I want to, no matter how long this post gets.” I was so hoping that you’d thank people Hip Hop Award show style :). That wa a good night indeed. I met most of my favorite industry people that night including you; congrats!

  • I can’t even begin to explain how excited I am for this partnership…Congrats David & SEOmoz!

  • In case you don’t get to my email (and my lame attempt at humour), congratulations David 🙂

  • Love love love this – so happy about this combination. Really great addition to the SEOmoz family. Can us original SF SEOs come over for Christmas?

  • Sherry Genauer

    Congratulations, David! Wishing you all the best in your professional journey. What a great match you and SEOMoz will make.

  • As a small business owner, I have learned a great deal from you blog, local ranking factors and your many associates mentioned above. I just wanted to take a moment to thank you for your selflesssness. Certainly, I will continue to look for your wisdom at SEOmoz. Best wishes David!

  • Great to see you are getting some major support to improve local search and I’m sure the SEOmoz team and super pumped to have some hard core local cred onboard. Congrats again!

  • So excited for you, Rand, and the team at Moz. If there’s anyone who can make Local Search better for everyone, it’s all of you. Congratulations and cheers on your success!

  • Hallie Janssen

    I’m just so happy for you David. I always knew you were going to do great things and this is certainly one of the many you’ve already checked off your list and I know you’ll have many more big announcements in your future! But stop and enjoy this time, you deserve this moment. Congratulations!

  • Amazing news David! Congrats and I look forward to seeing what comes out of this.

  • David! What amazing news! So excited for you and the mozzers!

  • Sorry for the delayed response, guys. I’m at BIA Kelsey’s ILM West & it’s been tough to keep up with both the conference and this comment stream.

    Just want to say THANK YOU for all the positive words and support. It has totally validated why I loved this community so much in the first place.

  • congrats buddy! I am right where you were in 2006! Just getting started!

  • David…

    You are one of the few people that speak the gospel when ti comes to Local Search and SEO in general.

    I applaud you and congratulate you on this HUGE and important move… for all of us!

    Thank You!

    ~ Louie

  • Congratulations Davi! I hope I could read more SEO tips from you! Rock on!

  • Wonderful news, Mr Mihm. Congratulations. You have given much to us all in the space, can’t wait to see what you roll out next.

  • Mellissa Jensen

    Congrats David! You’ve worked hard for this. Hope your new role gives you more opportunity to get out to Bend.

  • Congratulations David and the best wishes of one well served recipient of your advice and counsel. I look forward to continued awesomeness at SEOMoz

  • Congrats but doggonit I just found your blog and was hoping to chat about small biz seo w/o paying for a membership. So you’re vacating your post here bro?

  • Congrats again David. I feel fortunate to have had the chance to work with you on the Phones 4u local SEO project in 2011.

    Don’t forget you have friends in Blighty too 😉

  • Holly Pedit

    Congrats David! Wow, I’ll look for you there.

  • Congratulations, you and your team wish you success, turkey seo company would like to help if you are set up.

  • Dan Free

    Belated Congratulations

    Is Getlisted still going to be supported (because it appears the it is not any more) or is it going to fade into irrelevancy? I am finding serious problems with what is being show on the directories on Getlisted and what is actually in the directories. Right now Google and Bing don’t match.

    I really hope it gets some support. It will be said to see its passing.

  • Hi Dan,
    Sorry to hear that you’re having a bad experience with GetListed…we’re definitely still supporting it, and in fact plan to release an upgrade in the next couple of weeks. Please pass along any discrepancies you see to & we would love to take that feedback into account to improve the product.


  • I talked to more than a few people at Pubcon last week who were awaiting the GetListed update with bated breath, especially those working in the local seo trenches. Can’t wait!

  • A belated Congratulations to you, David! SEOMoz is awesome! I’ll look forward to your next article on there!

  • Congratulations, look forwarded to following you over there.

  • Wow! Congratulations to you David! Wishing you a wonderful future with SEOmoz! Keep it up!

  • Congrats David. Well done. Onwards and Upwards…


  • MOZ picked up a gem of a person. Will follow you @MOZ, David this blog has been such a huge resource to me.

  • Congrats! Being an avid reader of SEOmoz, I would kill to be a part of SEOmoz and learn what they know.

    Ok maybe not kill, but you know what I mean 🙂

  • So now that you have had a chance to really dig in at SEOmoz, are you enjoying it as much as you thought you would? I really respect their work and can only envy your opportunity to work with such a talented team.

  • David – this is fantastic!

  • Rand is a very good communicator and passionate about SEO. You have joined a great team there David.

  • Congrats and can’t wait to see what all is done over at MOZ!

  • Joanaa

    First of all congrats to you, i am also a big fan of SEOmoz and i have not subscribed yet, now i’ll definitely subscribe it.

  • It’s been nearly 2 years since this post, how are things going over at Moz? We just started using them thanks to the helpful Open Site Explorer tool. So far I’m pretty happy with the convenience as we used to use Raven tools. We’re only about a month in to using Moz so hopefully it will work for us for the forseeable future. Hope all is well!

  • Me too, big fan of SEOMoz. Nice post.

  • I love the way you presented your excitement. I’ve been using Moz for the past year and I’m really happy about it. It must be great to be a part of their team. I would love meeting Rand:)

  • Love MozLocal and loved your old site. Excellent work!

  • Congrats on both of you, great SEO to come from this partnership!

  • Wow that’s great news David! Well deserved. SEOmoz is a great team and I am looking forward to what you bring to the table!