Generic Authoritative OneBox Spotted In The Wild
Wow. Just doing some research for my upcoming Search Engine Land article next week. Came across one of the cooler things I’ve seen in awhile. After the discovery a couple weeks ago that Google has begun to show Local results on generic phrases, I suppose this should come as no surprise. But it is pretty damn cool.
Search: banner kites
Looks something like the branded OneBox Google was trying out awhile back…but WAY more potent on generic keywords.
I think this could become the new gold standard for Local SEO.