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No. 1716
September 25th, 2012

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The Apple Maps Ecosystem

I was so excited by my sneak preview of Mat Siltala‘s “Yelp and Siri Optimization” presentation for Local University Advanced at SMX East today that I was inspired to put this infographic together.  Incidentally, we are down to only five seats remaining for that session, so if you have been on the fence, today’s a good day to sign up!

Lots of analysts have commented that Apple didn’t know what it was getting into with mapping (with Mike Dobson making perhaps the most cohesive case for that point of view), but certainly compared to the infrastructure behind Google’s mapping capability, Apple has started relatively gingerly.

It will be interesting to see how this evolves in the coming months and years and to what extent the complexity increases (or decreases–stay tuned for my full series on Apple and Google Maps later in the week).

  • You are awesome, this data is priceless for local SEOs who know what they’re doing.

  • Kerry

    I don’t know if this is the biggest question we all have, but I have to wonder if at some point there will be something called an “Apple Local listing.” I personally can’t speak authoritatively regarding this new platform because I haven’t used it, but it sounds like business listings are basic “info cards,” with Yelp providing much of the look, feel, and data that a consumer wants (ie, reviews). Then again, the same can be said for many Bing Local listings…

  • Thanks for sharing this!
    Which data sources are used is always the crunch question.

  • Hey David,

    Fantastic work, as always! I think you know how I feel about these “Ecosystems” 🙂

    I find it interesting that Yext doesn’t seem to have much of a foothold in Apple Maps (although its foothold in the “other” ecosystem is arguable). If/when AM really gains traction, it might be interesting to how Yext tries to get in on it.


    Do I see a possible “Apple Maps Ranking Factors” in the crystal ball (eventually)?

  • Can somebody here PLEASE help me out? I need some education here. Yext and UBL are great companies. What I don’t understand is how they can be considered part of the TRUE ecosystem. They are paid to update all engines and directories. That is not the same as a data provider.

  • This is great David. Thanks for putting this altogether. Love the use of gingerly ;). I am very interested to see how this will all evolve over the next few months.

  • Ha, if the number of complaints about Apple maps is any indication, we won’t have to worry about it. 🙂 Apple loves them some Yelp.

  • Alicia Hardy

    Thank you. These ecosystems that you provide are priceless. In your previous ecosystem you discussed the waning influence of Acxiom. Does this indicate that Acxiom is more becoming useful?

  • Renzo

    Priceless priceless data. I need this data because I’m preparing a postgraduate class. Thanks for sharing!

  • So basically what I take from this is that LocalEZE, Yelp and TomTom are the most critical directories to be in correct? Do you think Apple will eventually have an Apple Maps page you’ll need to claim (with data pulling from LocalEZE or yelp?)

  • Hey I am completely new to this ..If anyone could please help me with this ..I am just familiar with a couple of sites mentioned (yelp ,localeze) rest is new to me.

    Any help would be appreciated.


  • I wonder how long it will take for Apple to implement some of the ideas Google presented at their I/O conference

  • I know this ecosystem is around 2 years old. Are there any updates since then?

    BTW… I have all of the ecosystems printed out for easy access.