Local SEO Archive

Obviously, I’ve claimed my consulting business on most of the major search engines and data aggregators, and done my best to make sure that my NAP information (Name, Address, and Phone number, for those of you new to Local Search) is consistent everywhere. Sure there are a few minor variations of my official DBA (David Mihm Web Design / Local SEO) due to various aggregators’ limitations on length of business title.

But, I recently came across a crazy bug on my Google Place Page! I couldn’t believe it. My phone number had all of a sudden changed from 503-560-2755 to 971-400-6360. I had two questions–#1, of course, why had my phone number changed? #2–and more importantly–where did that number come from?

Hey everyone, I know I’ve been incredibly lax in posting recently.  October was a very busy month.  Including the last week of September and the first week of November, I was busy putting on four Local University events with Mike Blumenthal, Mary Bowling, Matt McGee, Aaron Weiche (PS–Minnesotans looking for a web gig, Aaron is hiring), [...]

Normally I don’t like to call out companies for spamming (I am happy to leave that to Professor Maps), but when it’s – this egregious – on this scale – hurting REAL Local SMB’s instead of one big corporation vs. another I feel compelled. It is about as blatant as business title spam gets.  See [...]

I came across a very pleasant surprise on NYTimes.com last night: this article on the ease of crowdsourcing business closures within Google Places.   “The Oracle of Olean,” Mike Blumenthal, features prominently in the second half of the article, as the Times found his experiment on closing Google’s Mountain View location particularly illustrative and amusing. [...]

I’m amazed at the number of mainstream publications, including TechCrunch, who have misinterpreted the latest interface change at Google. Google Places has not stopped “stealing reviews,” if that’s even what you could say they were doing in the first place. They’ve just stopped displaying them, and stopped displaying citations.

Hey everyone, I’m currently presenting at Expon Brasil & haven’t had a great chance to keep up with all the coverage.  Wanted to include some quick thoughts while I have internet access.  I’ll follow-up with a full post later today or tomorrow. 1) If you didn’t see this coming, you haven’t been paying attention. 2) [...]

Hat tip to Linda Buquet of Catalyst Local Marketing for being the first to spot the Austin and Portland versions below, and thus the first to publicize the overall concept. Google has just released city-specific business directories that are clearly going to compete with Yelp, Citysearch, and all the other IYPs in terms of highlighting [...]

Well, it’s hard to believe this is already the fourth time I’ve had the privilege to compile the opinions of the world’s top experts in Local Search Marketing. My initial comments about the results of the 2011 Local Search Ranking Factors survey follow below.

As I found out from a Twitter conversation last week, I apparently neglected to share with people that I’m traveling in sunny England–it’s rained exactly twice since April 1–through the beginning of June. As a result, it’s been almost a full month since I last checked my feedreader and I was finally able to plow through it this morning. There have obviously been some pretty key developments to keep an eye on if you’re in the Local Search space.

Today, Mike Blumenthal has released a web equity infographic subtitled Owning Your Local Web Presence that, like Matt McGee’s SEO Success Pyramid, will stand the test of time, and may even eclipse Matt’s graphic as one of the most frequently-referenced in our space. In a brilliantly simple design, Mike illustrates for small and local business owners seven different layers of marketing elements, and how they all fit together on the search vs social media continuum.