For those who hadn’t heard, Marchex and Matt McGee recently decided to part ways. Regardless of any “structural” changes that Marchex was making, I was surprised that they would let such a charismatic and knowledgeable ambassador for their company out of their grasp! But their loss will be someone else’s gain. (It might [...]

Proselytize Your Customers with Exceptional Service
While even casual acquaintances know I’m a big sports fan, and a huge college basketball fan in particular, only the most avid David Mihm fans (read: stalkers :D ) might be aware of my distaste for coffee and coca products, as well as my passion for a certain energy drink [...]

Salk Institute, by TheNose
A Quick and Effective Keyword Research Strategy for Small Businesses
Why you should do keyword research
Without doing keyword research, you might think that “office supply store” is the single most important keyword that you want to show up for in search engines, and that’s where you might throw all of your marketing efforts. [...]

I write this post with a heavy heart; one that has discouraged me from writing posts in the past week. But I thought I would pass along my experience, in case others have had, or want to avoid, similar experiences in the future.
Things that I hope will be made clear by this [...]

Step-by-step instructions for the small business just trying to get a handle on this whole internet marketing thing.
In honor of the recent passing of the former president of the National Rifle Association, I submit to American small business owners the following ten essential action items for a successful online presence.
Disclaimer: This is NOT a comprehensive [...]

Just a quick semi-live blog from the Opening Keynote address at SMX West:
Danny Sullivan’s opening keynote gave prominent mention for the importance of Local (along with other Vertical search elements) in the coming year, as part of what he refers to alternately as ‘Blended Search’ and ‘Search 3.0′.
Danny featured a slide showing Google’s result for [...]

(N.B., if you’re not subscribed to Mike Blumenthal’s blog, you should be. Do it here.)
Mike Blumenthal’s been all over the recent experimentation with the Google Local OneBox Ten Pack, first made public by Paul Jahn, in the last several days. Mike accurately notes that while displaying a larger number of businesses seems [...]

The honor goes to this post by Tim Coleman of Convert Offline, a Boutique SEM for Local Service Businesses.
Tim lays out a VERY convincing argument for why certain businesses (and certain businesses’ reviews) show up at the top of the Google Local algorithm, and why others don’t. It’s the most salient, actionable piece of [...]

Though on the whole, I found PubCon to be a bit repetitive of many of the presentations I’d seen at other conferences I’d been to this year (SMX Seattle, SES San Jose, SEOmoz Seminar), the social scene in Vegas left nothing to be desired.
Monday
I arrived in Vegas Monday afternoon, and after wandering around the north [...]

Gregory Markel:

Greg brought to everyone’s attention TubeMogul.com, a site that allows for one upload and automatic submission to 12 video search engines.  He still recommends that smaller sites with fewer videos submit on a manual basis to vary their titles and descriptions in order to rank for a broader range of keywords, but for sites [...]