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SEO Cheat Sheet for Small Businesses

Intro
Keys to SEO
Crawlability
Relevance
Authority
SEO Roadmap
Keyword Discovery
Keyword Theming
Site Architecture
Content Creation
Content Optimization
Content Promotion
SEO Timetable
One-time On-Site
One-time Off-Site
Ongoing Off-Site

SEO Roadmap

SEO Roadmap

Keyword Discovery

Listen to your customers
Google Suggest
Google Trends

Keyword Theming

Group keywords into logical buckets

Site Architecture

Dedicated page per keyword theme
Clear navigation
Cross-link relevant pages
Prominent contact information

Content Creation

Be authentic
Write for humans
Headings > paragraphs
Think multimedia

Content Optimization

Fast-loading & mobile-friendly
Most important pages linked from Home
Keywords in cross-links
Keywords in Title Tags

Content Promotion

Links
Email Newsletter (from Tidings :))
Social Media

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