BY DENNIS GOEDEGEBUURE
The impact of Voice extends beyond just assistants. Voice has focused Google on single-answer results across desktop and mobile, too. On mobile the impact is just as enormous as on voice, as Dennis G’s (Airbnb’s former head of SEO) latest post lays out beautifully with an example of a high-volume, highly-commercial travel query.
There are simply going to be far fewer winners in this new environment, which is probably not healthy for the traditional SEO industry.