BY DAVID CARD
I couldn’t be happier to see my fellow Local executives deeming voice search a flash-in-the-pan. A lot of their companies will probably be out of business in four years if they don’t change that mindset.
David Card, the author of the post, has it exactly right: if anything, voice is underestimated. Follow the (smart) money Google and Amazon are both spending on massive consumer ad campaigns for their respective voice assistants as we approach the holidays.