BY NATASHA LOMAS
Then there’s this brilliant piece from Natasha Lomas which questions whether consumers will trade their privacy to a “shamelessly terrifying” multinational corporation for the convenience of this new technology. My favorite lines:
(Sure, there’s a mute button on the Google Home, but the fact you have to push a button to shut off the ear speaks volumes… )
So the actual price for building a “personal Google for everyone, everywhere” would in fact be zero privacy for everyone, everywhere.