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No. 114
August 11th, 2008

Now Is the Time: Get on the BOTW Local Bandwagon

A couple of weeks ago, I wrote a quick post about Best of the Web’s launch of BOTW Local, and my initial impressions of the site. The date of that post, and of the submission of my business to BOTW Local, was June 24th.

On August 1st, less than six weeks after submitting my business to BOTW Local, my BOTW Local listing was already showing up as a citation in my Google Local profile.

Additionally, My BOTW listing ranks fifth organically in Google for “David Mihm Portland,” well ahead of InsiderPages, SuperPages, and other Local search engines I submitted my business information to back in May. It even outranks my LinkedIn Profile, which I link to from this very website (!).

Greg Hartnett, president of BOTW and also my buddy, blogged in his “official” opening post about BOTW Local that they only launched Miami, New York, Los Angeles, Houston, Dallas, Chicago and Austin as part of the initial release.  Portland’s been spidered for only about half that time, and yet Google already includes an individual business listing in its top ten organic results and counts it as a citation in Local.

Greg, whom I hope to interview here on Mihmorandum sometime in the next month, confirmed for me in a personal email that they’re still being cautious about how many pages they’re opening to spiders, but that all major US cities (at the top of this page) are currently being spidered and that all of the states will be open by the end of the year.

BOTW’s guys clearly know their SEO backwards and forwards and this is going to be a great platform for small businesses and consumers alike.

Even if I didn’t know Greg from Adam, my advice to all small business owners and Local SEO’s: sign up for BOTW Local now, regardless of if your business is located in a city or town that the search engines are currently spidering.  At this rate, it won’t be long before BOTW makes my BCS for Local SEO.