SEO Industry Archive

Local Search Summit Announced

No. 366 • June 14th, 2009 • 1 Comment

Steve Espinosa & Local Search News have started a new Local Search conference--Local Search Summit. The first of what I hope will be many in a series will take place July 17th in San Francisco.

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The Problem(s) with Paid Search for SMBs

No. 355 • June 8th, 2009 • 17 Comments

Borrell Associates just authored a report on SMB Search Ad Spend at the behest of Clickable highlighting the incredible churn rate among SMB's who are being sold search advertising. In this post, I outline a few of my own thoughts about why churn on Local SEM services is so high.

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Local Search Ranking Factors, Vol. 2

No. 326 • May 26th, 2009 • 46 Comments

I invited 27 leaders in the Local Search Marketing community to participate in the 2009 Local Search Ranking Factors survey. Participants rated the importance of 49 criteria with respect to their influence on rankings in the Google and Yahoo Local “Universal” search algorithms (those that drive the 3-pack, 10-pack, and authoritative onebox search results and NOT the standard organic algorithms). Selected responses and some commentary from yours truly are contained in this post, as well as a link to the full survey results.

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Google LBC Changes Now Showing Up INSTANTLY In Universal Search

No. 311 • May 18th, 2009 • 4 Comments

***MIKE B. SAYS HE’S SEEN THAT FOR AWHILE*** I discovered this as I was making changes to my profile earlier today.  This is an amazing, amazing accomplishment by Google, and if it had to do with the downtime this weekend, it was well worth it. It looks like a bunch of improvements have been made as […]

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Google Asks for LBC Feedback!

No. 306 • May 18th, 2009 • 5 Comments

I’m sure one of my Local Searcharati friends has already seen this but I found it fascinating.  I logged into the LBC today to reflect that I was updating my business from primarily focusing on Web Design to Local SEO (some of you may have noticed a little redesign about 10 days ago).   Google asked […]

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Links of Local Interest, Volume 6

No. 255 • April 15th, 2009 • 1 Comment

In quick succession, volume 6 of the Local Links of Interest series discusses international Local SEO, old-line marketers failing to keep pace with "new age" techniques that have actually been around for a couple of years (like Twitter and the LBC), a great strategy for HyperLocal content development, and even praise for Google Maps!

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OrangeSoda Fizzinar: Local Search for National Brands

No. 237 • March 6th, 2009 • 7 Comments

Just a short note to let everyone know that OrangeSoda is presenting a free web presentation/conversation called a "Fizzinar" next Thursday, March 12th. We'll be talking about some of the obstacles that large brands face when it comes to Local search, identify what makes Local different from other forms of search, and identify some strategies for success.

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New SEO-friendly Content Management System: Pixelsilk

No. 227 • March 5th, 2009 • 8 Comments

The Pixelsilk team went about the idea of a CMS with great consideration for every type of person who touches a website. It's SUPER-easy for the layperson to understand how stuff fits together (if you can figure out Microsoft Word, you can figure out Pixelsilk) but still allows for an awesome amount of easy customization by designers and developers. So if you work for a big company, or an agency that designs, develops, or consults for big companies, you might at least head over to and ask for a demo. And stop by their booth at Searchfest next week to ask all the questions you want!

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Last Day to Vote for 2009 SEMMYs

No. 205 • February 2nd, 2009 • 1 Comment

This should have been written a week ago when the finalists were named, but what can I say?--things have been more than a little hectic recently. Just a quick note to say that SEMMY voting closes tonight & if you'd like to vote for any of my three posts that were named finalists (thanks, judges!), visit

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My Schedule for the Next Two Months

No. 203 • January 28th, 2009 • 2 Comments

My friends Rand Fishkin and Adam Audette recently wrote a couple of nice posts highlighting where they’ll be over the next couple of months…and while I don’t put myself in their league, I did feel a similar post was in order for my upcoming schedule, as there are a couple of noteworthy events I’d like […]

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