SEO Industry Archive

My Thoughts on Where Yext Fits Into a Local Search Marketing Plan

No. 1476 • May 23rd, 2012 • 21 Comments

Disclosure:, a company where I serve as president, currently receives a small referral fee from both Yext and Localeze for business owners we send their way & sign up for a paid account.  Reader Kat Taylor recently commented on my Local Search Ecosystem post, as well as Kelly Marsh (comment), and a dozen or […]

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The Worst Kept “Secret” in Local Search: My Thoughts on the Impending Plus-Places Merge

No. 1393 • May 14th, 2012 • 23 Comments

The inevitable integration of Google’s Plus and Places products, obvious since Day One of Plus, finally seems like it might be imminent. We’ve seen several signals from Google in the last couple of months that this integration may be coming sooner rather than later: 1) Google completed a major backend infrastructure update this Spring, presumably in preparation for […]

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An Inside Look at Google’s Get Oregon Business Online

No. 1404 • April 3rd, 2012 • 9 Comments

I had the pleasure of attending Google's Get Oregon Business Online event last week here in Portland, part of their nationwide Get Your Business Online series. I hadn't seen much coverage of any of these events in our little Local Search community -- even from Mike Blumenthal (!) -- so I thought I'd share some thoughts, as well as a small photo gallery.

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Google Places Help Forums Permanent Archive

No. 1389 • March 19th, 2012 • No Comments

Many of you may have heard that Google is transitioning its Help Forums for Places to a new platform.  They have made the very strange decision to suppress–actually ELIMINATE–all previous posts that have accumulated over the years.  So much for “organizing all the world’s information?” Cynics may say that they’re attempting to cover tracks that […]

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Local University Spring 2012 [Cross-Posted from GetListed Blog]

No. 1382 • March 1st, 2012 • 6 Comments

Although my sparse posting schedule on here has unfortunately become the norm, the reason for the latest absence of posts has been that I’ve been putting together our Spring conference schedule for Local University with Mike Blumenthal, Ed Reese, and our other faculty.  I’m excited to announce that we’re now “open for business” with all […]

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The Local Search Ecosystem in 2012

No. 1365 • February 22nd, 2012 • 55 Comments

Amazingly, it's been nearly two and a half years since I first published my Local Search Ecosystem infographic back in October 2009. With the 2012 conference season kicking off in earnest with SearchFest on Friday and SMX West on Monday, I thought it was high time for an update. I'd like to think that the original graphic has stood the test of time pretty well...but there have definitely been some changes worth noting in the last 900 days or so.

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[Infographic] A Brief History of Google Places

No. 1322 • January 10th, 2012 • 12 Comments

SEOs tend to work themselves into a frenzy over every minor news announcement that comes out of Mountain View–and one could probably say Local SEOs lie on the extreme end of the spectrum. In some respects, it’s understandable. Our space is constantly evolving, and to ignore these announcements can put us at a significant disadvantage relative to […]

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BIA/Kelsey Group ILM West Day Three LiveBlog

No. 1261 • December 14th, 2011 • 1 Comment

Back on Day Three — off to a bit of late start again 🙂 Bo Fishback, Zaarly Zaarly is 10 months old, $1MM in seed funding, $14MM in Series A funding, and got Meg Whitman on the board.  They are doing peer-to-peer selling.  Say what you want, what you are willing to pay, and how […]

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BIA / Kelsey ILM West 2011 LiveBlog Day Two

No. 1138 • December 13th, 2011 • No Comments

And we’re off! Recap of Day 1 from BIA Kelsey’s Jed Williams Companies are partnering even with traditional enemies these days (ClearChannel and Cumulus, for example). Your biggest competitors are coming from markets you can’t even see right now. Being “average” at a bunch of different things means you are doomed to fail in today’s […]

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BIA / Kelsey Group ILM West 2011 LiveBlog Thread

No. 1043 • December 12th, 2011 • 4 Comments

I'll be blogging sessions on this thread throughout the next couple days. Looking forward to the conversations in the comments and/or on the ol' Twitter.

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