SEO Industry Archive

Top Linkbuilding Takeaways – PubCon 2007

No. 55 • December 10th, 2007 • No Comments

Jim Boykin: To analyze the effectiveness of a page you’re getting a link on, check Yahoo Site Explorer or use MSN’s tools to determine if there are any inbound links to the EXACT page you’re hoping to receive a link from. Visit this site to find result volumes (and by implication, difficulty of ranking) for […]

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Top Local / Small Business Takeaways – PubCon 2007

No. 54 • December 10th, 2007 • 4 Comments

Brian Gil of Yahoo Local mentioned that they are now actively spidering the hCard format to gather information about geographic location. Yahoo in particular is “multi-sourcing” local content; the more sources they find the information, and the higher the quality of those sources, the higher their trust in your small business and the better you’re […]

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Top Social Media Marketing Takeaways – PubCon 2007

No. 53 • December 10th, 2007 • No Comments

Rand Fishkin: Rand brought up a huge list of social media sites that are ripe for picking traffic from. Some I’d heard of, some I hadn’t (Care2, Deviant Art, and QoolSqool). There are also a lot of great sites where you can get your design featured, including CSSBeauty, CSSVault, and the Adobe Showcase. The time […]

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Four Ways to Improve My Blog (and Yours!)

No. 50 • December 9th, 2007 • 1 Comment

So here we are nearly 30 days after my last post. November has been a crazily busy, but tremendously rewarding month for me professionally–more on that later this month. Coincidentally enough that last post was also inspired by the same person: Rhea Drysdale. One of Rhea’s most recent entries is part of a thread that […]

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Is Google Getting Better at Crawling Flash?

No. 47 • November 9th, 2007 • No Comments

I recently updated a Flash portfolio for one of my clients, a local photographer. Now, before all my SEO buddies jump all over me for building a website entirely done in Flash, keep in mind that I advised the client of the advantages and disadvantages of Flash vs. HTML in advance of development and let […]

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The REAL Problem with Local Search

No. 43 • October 25th, 2007 • 12 Comments

Nearly all of the Local Search Marketing experts agree that the problem with Local Search is that "It's too fragmented and too complex." This post examines why that's only a part of the problem, and why Google and the other search engines actually WANT small businesses to succeed online.

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Why Haven’t More Traditional Ad Agencies Acquired SEM Firms?

No. 42 • October 22nd, 2007 • 6 Comments

Save for a few exceptions, I haven’t heard much news about large-scale traditional advertising agencies buying or partnering with notable SEO, SEM, and SMM firms. Maybe I’m just out of the loop, or maybe I just don’t have a very good understanding of Fortune 500-style business, but still it strikes me as peculiar. Overall online […]

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Does the SEO Industry Need an Accreditation Entity?

No. 40 • September 11th, 2007 • No Comments

Last night, SEOmoz posted a quiz to test one’s SEO skills that was meant partially for fun, and partially for substance. Today that quiz received what seemed to me to be an inordinate amount of criticism from members of the SEO industry, though many of the critiques leveled by Vanessa Fox and Danny Sullivan had […]

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My SEO Dream Team

No. 39 • September 5th, 2007 • 5 Comments

My friend Miriam Ellis from the SEOIgloo tagged me in a chain started by my other friend Rhea Drysdale. I’m honored to be a part of Miriam’s team!! Here are the rules Rhea laid down when she started this thing: You can choose up to seven team members, but are not required to have seven. […]

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The Complete Mihmorandum SES San Jose 2007 Recap

No. 38 • August 28th, 2007 • No Comments

Here’s a list of all of my SES San Jose 2007 recaps, for quicker reference: Top Ten Small Business Takeaways Linkbaiting and Viral Search Success Local Search Marketing Techniques The Paid Links Debate Searcher Behavior Research Update Universal and Blended Search Personalization, User Data, and Search B2B Search Marketing Tactics Marissa Mayer’s Keynote Interview with […]

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