The Coolest +Local Feature No One’s Noticed?

Has anyone noticed this yet?

You can now review other businesses as a business on +Local.

This is going to make it much, much easier for small business owners to get off the block and get just a handful of reviews of their own business pages.  They’re just going to need a point in the right direction from the SEO community.

Awesome feature; way to go, Google +Local team!