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MIHMORANDUM
No. 2333
June 3rd, 2016


Check Out My New Company
You Know You Want To


 

Minutive, Vol. 9*: Mary Meeker’s Internet Trends, IPAs (No, Not That Kind), and More

KPCB Internet Trends Report 2016

BY MARY MEEKER
For those of you not immersed in the tech world, this annual report is the gold standard in synthesizing global business and consumer trends in digital media, software, and hardware.

The link above points you to my favorite slide in this year’s deck, in which Baidu predicts > 50% of all searches will be voice or image by 2020. I’ll go one step further and say that > 50% of all searches will be voice or message by the end of 2019.

Will Intelligent Personal Assistants Replace Websites?
BY TOM ANTHONY

I’ve been following Tom’s work since his excellent presentation on this general topic at SearchLove San Diego 2015. A particularly great line from this article: “Your website is an API to your business.”

While Tom is bullish on this trend for the opportunity it creates for SEO, I’m far from it. At least initially, the biggest winners will be large companies with enough scale to have established nepotism partnerships with the five tech giants.

Apple building Amazon Echo competitor, will open Siri to third-party apps — [Report]
BY GREG STERLING

On cue, Apple is about to announce a major upgrade to Siri at its upcoming WWDC event. I can’t resist — “I told you so.”

Digital on SMBs’ Minds? Maybe Not So Much.

BY GORDON BORRELL
Gordon’s “peek through the floodgates” of comments from small business owners about their experiences with media sales reps is as humorous as it is insightful. Most SMB’s are savvier than the people trying to sell them packages, which is why so many of them will pursue an increasing number of DIY solutions available to them.

Canada Post Drops Lawsuit Over Crowdsourced Postal Codes

BY MICHAEL GEIST
The end of a fascinating situation up in Canada, where the national post office attempted to assert copyright over postal codes. A start-up called Geocoder recreated the index by crowdsourcing addresses from over million Canadians, obviating the need to license Canada Post’s database.

Instagram officially announces its new business tools

BY SARAH PEREZ
Instagram wins my award for the best ROI in digital marketing for brick-and-mortar businesses — the ads are relatively cheap and if you’re smart about targeting, incredibly effective.

But taking advantage of these newly announced business tools isn’t worth what you’d be giving up: changing your account type to business will only increase the likelihood that your organic posts are filtered by future algorithms.

Slightly Off-Topic:
How Facebook Warps Our Worlds

BY FRANK BRUNI
Insightful commentary from Frank Bruni in the wake of the dust-up over Facebook’s supposed filtering of rightwing content. The echo chamber that social media has helped create amplifies tribalism and erodes trust in institutions.