Local SEO Archive

Google Details LBC “Whitelist” Bulk Upload at LSS Q&A Session

No. 475 • August 13th, 2009 • 12 Comments

We’re going to go through the AMAZING day at Local Search Summit in reverse order; posts on other sessions will be forthcoming.  For those of you not in attendance, Steve Espinosa (moderating the session) just made fun of me for not liveblogging the session so here I am complying.  Because obviously fellow attendees haven’t made […]

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Upcoming Local Search Events August – October

No. 471 • August 6th, 2009 • 5 Comments

As those of you who follow me way too closely on Twitter probably know, I was at my 10-year high school reunion all of last week.  So, sorry the posting has been a little light. I’ve also been hard at work on SEVERAL presentations for the upcoming month, and looking forward to all the upcoming […]

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A Real-Life Experience with Locksmith Mapspam

No. 447 • July 9th, 2009 • 10 Comments

A very interesting discussion broke out on Twitter last Friday as a result of this comment by my friend Lisa Kinnard (@LisaKinnard), who works for a performance-based ad network in Kansas City: “Ok locksmith man, my cats r makin a ruckus locked up in the bathroom. Good thing this isn’t a time sensitive issue. Tick, tock, […]

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The Guide to Australian Citations for Local Search

No. 426 • June 26th, 2009 • 21 Comments

This article is part of a four-part series on International Citations, written by two Australian Local SEO’s: Ash Nallawalla, a Local Search forum moderator at Webmasterworld.com / SEO trainer.  Ash also manages SEO and PPC for Sensis Yellow Pages®. Fabienne Rabbiosi, an online tourism marketer in Queensland. Experienced Local SEO’s no doubt already understand the […]

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The Guide to UK Citations for Local Search

No. 168 • June 24th, 2009 • 21 Comments

Note: this article is part of a series on International Citations. Some of you probably know I’m a huge Anglophile.  I lived just off Farringdon Road in London EC1 for a semester, and have visited a number of times for both golf and sightseeing. So in some sense, I’m a little disappointed this post has taken […]

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The Guide to Canadian Citations for Local Search

No. 414 • June 22nd, 2009 • 24 Comments

This article is part of a four-part series on International Citations.  Readers may also be interested in this post detailing the Local Search Ecosystem in Canada. Experienced Local SEO’s no doubt already understand the tremendous importance of citations for ranking well in Local Search.  Below are my recommendations for where to acquire citations for Canadian […]

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Google Making More Pronounced Effort to Reach SMBs

No. 368 • June 19th, 2009 • 7 Comments

The Local Search world was abuzz when Google announced its rollout of a basic analytics package within the Local Business Center a couple of weeks ago. Clearly, certain powers in Mountain View are starting to sense the underlying current of frustration in the typical SMB owner's world, highlighted by the recent Borrell study and Mike Blumenthal's weekly (self-described) "snipes." But are Google's efforts to increase SMB awareness of and engagement with Local Search enough?

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Links of Local Interest, Volume 8

No. 334 • June 16th, 2009 • 4 Comments

Included in this more-or-less monthly installment of my Links of Local Interest Series: Whiteboard Friday videos on Local, Twitter for SMB's, what's in a business title?, online reputation management, an introduction to Location Prominence, great advice from Matt McGee on launching a website, and a new Local/mobile road service for truckers.

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Local Search Summit Announced

No. 366 • June 14th, 2009 • 1 Comment

Steve Espinosa & Local Search News have started a new Local Search conference--Local Search Summit. The first of what I hope will be many in a series will take place July 17th in San Francisco.

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Requests for New & Improved Google Maps Features

No. 336 • June 1st, 2009 • 10 Comments

The analytics of the the Google LBC's Rich Dashboard are certainly nice, and I'm happy to see Google continue to pour resources into the Maps and Local Business Center teams. But I'm not sure Google's priorities are in order when it comes to where small businesses (and really, businesses of all sizes) are really feeling LBC pain. In this post, I lay out seven improvements I'd like to see the Maps team put some brainpower behind in the coming months.

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