Local SEO Archive

Q1 2010 in Local Search (Developments of Interest)

No. 560 • May 4th, 2010 • 15 Comments

Obviously, a lot has happened in the last six months--let alone the last 18 months. We'd have hardly recognized the space of May 1, 2010 in December of 2008. This extreme iteration is going to continue to frustrate and "blow the minds" of SEOs and SMBs alike...but I do my best to highlight some of the most critical developments in this post.

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Announcing GetListed.org Local University: First Stop–Spokane!

No. 593 • January 8th, 2010 • 13 Comments

Back in 2008, when Pat Sexton and I were brainstorming the ideas that would eventually turn into GetListed.org, one of our very first long-term goals was to put together a low-cost seminar series that would introduce business owners to the world of online marketing. It pleases us greatly to announce a major step towards that goal: the very first GetListed.org Local University event in Spokane, WA on February 4th.

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Quasi-Update from The Kelsey Group Conference in LA

No. 568 • December 9th, 2009 • 3 Comments

I am at The Kelsey Group's Interactive Local Media conference in Los Angeles this week, though--speaking on a panel with Andrew Shotland later today. For those not in attendance, the official hashtag to follow on twitter is #ILM09, and I'll be posting tidbits from the conference sometime Friday afternoon or over the weekend.

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More on the Possible Effects of Call-Tracking in Local Search

No. 563 • October 30th, 2009 • 4 Comments

As many readers probably know, Telmetrics president Bill Dinan responded to my original Search Engine Land column about call-tracking last week. Greg Sterling was kind enough to let me post a response to Bill's response on his blog this week. Please check it out & let me know your thoughts either in the comments area on Greg's blog, or on this post.

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Google Place Pages Show Prominent Snippets of Consumer Sentiment

No. 549 • October 19th, 2009 • 3 Comments

Google Maps appears to have introduced another innovation to their interface recently: Zagat-like review snippets on Place Pages for individual businesses.

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My Thoughts on Google Local Listing Ads

No. 543 • October 9th, 2009 • 18 Comments

As I mentioned in yesterday’s SMX East recap, Google announced a new ad format–Local Listing Ads–on Monday afternoon.  Both Greg Sterling and Mike Blumenthal have written fairly in-depth summaries of what the ads entail but I’ll try to lay out the highlights below: Only businesses with claimed LBC listings are eligible to participate. The landing […]

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SMX East Local Items of Interest

No. 541 • October 8th, 2009 • 5 Comments

What this post lacks in coherence it will make up for in speed 🙂  Below are some of the items I found most interesting during my three days in New York this week: Ranking Tactics for Local Search It was truly an honor to be on a panel with Mike Blumenthal, Mary Bowling, Will Scott, […]

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New TMP (15miles) / Comscore Study on Local Search

No. 528 • October 6th, 2009 • 2 Comments

TMP & Comscore’s annual study of the Local Business space was published this morning, and hot off the presses, Gregg Stewart, the President of TMP’s new Interactive wing called 15miles, shared the initial results with those of us in attendance at SMX East.  There wasn’t really anything earth-shattering, but some interesting data came out nonetheless.  The […]

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Links of Local Interest, Volume 9B

No. 515 • September 30th, 2009 • 1 Comment

A continuation of some of the most important stories in the Local Search world from August and September.

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Links of Local Interest, Volume 9A

No. 512 • September 29th, 2009 • No Comments

It's been quite a while since I posted anything of real value to readers (unless you somehow derived value from my last post on random vanity searching), so I hope to rectify that situation this week with some more content-based posts.

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