The Apple Maps Ecosystem

I was so excited by my sneak preview of Mat Siltala‘s “Yelp and Siri Optimization” presentation for Local University Advanced at SMX East today that I was inspired to put this infographic together.  Incidentally, we are down to only five seats remaining for that session, so if you have been on the fence, today’s a good day to sign up!

Lots of analysts have commented that Apple didn’t know what it was getting into with mapping (with Mike Dobson making perhaps the most cohesive case for that point of view), but certainly compared to the infrastructure behind Google’s mapping capability, Apple has started relatively gingerly.

It will be interesting to see how this evolves in the coming months and years and to what extent the complexity increases (or decreases–stay tuned for my full series on Apple and Google Maps later in the week).