No. 701
October 14th, 2010

New Place Page Reviews Format

Google is now segmenting out its own reviews from those of its data sources.  They’ve also added a Favicon for the ones they’re pulling feeds from.

I can see two reasons for doing this:

#1) It’s the beginning of segmenting out hReview testimonials from businesses themselves.
#2) Those favicons are a nice little incentive for more third-party local portals to start feeding Google data.