No. 593
January 8th, 2010

Announcing Local University: First Stop–Spokane!

Back in 2008, when Pat Sexton and I were brainstorming the ideas that would eventually turn into, one of our very first long-term goals was to put together a low-cost seminar series that would introduce business owners to the world of online marketing.  It pleases us greatly to announce a major step towards that goal: the very first Local University event in Spokane, WA on February 4th.

Part of our goal with Local University is to focus on cities, that to use Pat’s words–“don’t get the attention they deserve”–communities that have been at least partly left behind by the tech explosion but are hungry to catch up with the San Franciscos, New Yorks, and Seattles.  Spokane seems like a terrific place to start.

The event will bring together some of the top minds in the local search space–Mike Blumenthal, Matt McGee, Mary Bowling, and Ed Reese, along with yours truly to give what we hope will be an informative four-hour crash course in the basics of internet marketing–and especially Local Search.  It’s largely going to be a beginners’ event that is definitely intended for business owners–so most readers of this blog probably wouldn’t get much out of it, but if you’ve got a client in Eastern Washington whom you think would benefit from an intro to search, we’d love to see them there! If there are businesses you know that would benefit from attending, feel free to give them coupon code “mihm2010” & they can attend for $79.

Although we’re running this event on a bootstrap basis–though we are hoping to reimburse ourselves for flight and hotel costs–we’re also VERY excited that Google has agreed to partially sponsor it to help us cover these costs as well as the event space rental.  LBC representatives Ryan Hayward and Ari Bezman will both be speaking and walking business owners through some of the basics of how to use the LBC.

Thanks to ALL of the presenters for coming together on this event, and especially Ed Reese – Spokane Internet marketer for his work in putting together all the pieces “on the ground” as it were, in Spokane.