Website Design + Online Marketing Strategy
A few words about typical website design and internet marketing projects I take on:
Full Website Design and Development
+ Design Mock-ups - After getting a sense of the kinds of website designs you're partial to, I'll create a series of 3-4 mockups of a homepage and a typical subpage. We'll discuss and refine them prior to beginning the coding stage.
+ Site Architecture - We'll discuss the kinds of content you'd like to feature on your website & how the pieces will fit together. I'll help you keep the most successful strategies in terms of user experience and search engine optimization in mind.
+ Full Coding of Website - Once we get the design and structure of your website figured out, I'll code a prototype for you to review, and then build on that prototype to code the rest of your website.
+ Blog Integration - In nearly every industry, a blog is a great way to open up a line of communication with your customers, announce new product or service offerings, and a way to engage your broader industry. I design and develop blogs using Wordpress, an easy-to-use, open-source platform, and fit them seamlessly into the rest of your website.
+ Content Management - Depending on the size of your site and how frequently you expect to update it, a content management system (CMS) may be an essential component of your website. I typically customize Wordpress (see above) as a CMS for my clients in a way that maximizes search engine friendliness.
+ Flash Animation - While I advise most businesses against building websites entirely in Flash (due to its inherent search engine UN-friendliness), in some cases Flash can be a useful attention-grabber or demonstration tool. I use Flash to create some pretty professional-looking effects for selected uses.
Initial Search Engine Optimization
+ All of my website designs come with search engine friendliness baked into every line of code, so if you ever decide that it's something you want to pursue, you'll have a good foundation. But for some clients, SEO is a must--right from the get-go. I perform keyword research, optimize your site's architecture and internal linking strategies, target your title tags and meta description tags, build a baseline level of incoming links, and make recommendations for strategies you can pursue to continue an upward trajectory in the search results.
Ongoing Search Engine Optimization
+ I perform ongoing SEO for clients on an a la carte basis. Typically, they tell me a budget, and I recommend the best places to spend that money. I partner with a number of professional linkbuilding companies and analytics firms to maximize your return on investment.
Local Search Engine Optimization
+ I'm not one to toot my own horn, but I'm happy to let my peers toot it for me :). I'm one of a handful of Local SEO experts in the country, and I'm the only one based in Oregon. Local search engine optimization is a completely different animal from traditional SEO, although many of the same factors are in play.
I'll submit your website to the key Local search engines and verify your data with important providers. I'll acquire important Locally-focused links for your website, and optimize your address and phone number coding strategy. Click here to learn more about Local SEO and its importance for clients with geo-relevant businesses ».
Pay-Per-Click Campaign Setup
+ Pay-per-click (PPC), otherwise known as "paid search," can be a highly successful for smaller companies, particularly if they're looking for an immediate boost in website traffic, and if they bid on the right keywords. The problem is, very few marketing firms offer pay-per-click management services that are affordable for small businesses.
I know a heckuva lot more about design and SEO than I do about pay-per-click, but my knowledge of paid search strategies is still pretty deep. I typically set up paid search campaigns for clients with monthly budgets of between $100 and $2,000. If you're interested in spending more than $2,000/mo., you're probably going to get a better return on that investment with a company that specializes in purely paid search marketing. When that's the case, I readily refer clients to exceptional companies with whom I've worked in the past.
In-House Strategic Consulting + SEO Training
+ I'll put together a full site review for your organization, and come to your office to present that review to key stakeholders in your company's decision-making chain. I can also help train in-house marketing staff on some of the basics of SEO, and serve as an ongoing consultant either on retainer or on an a la carte basis. This is an area I particularly enjoy, and it's an offering that traditional marketing and advertising companies have found particularly valuable as a value-add for their clients, or even as a way to train members of their own organizations.
Design Only
+ For a limited set of clients, I will create a series of wireframes and design mock-ups (see above). This is mostly targeted towards larger companies or advertising agencies with in-house development teams.
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