Local SEO: Learn Local Search from a Leading Expert in the Field
Pure Local Results
Since January 2008 all of the major search engines, including Google, have displayed an interface similar to this one at the top of their search results for a wide variety of geographic searches.
What many businesses--and even some search engine optimization consultants--don't realize is that Google ranks Local results like these (that they now call “Places”) by a completely different algorithm. The factors that matter for ranking in Local are, for the most part, quite different from those that matter for ranking organically.
Blended Local Results
To some extent, Google sent much of the search industry scrambling in October 2010 with its introduction of Blended results like this one. Those of us who live, sleep, and breathe Local on a daily basis had been expecting it for several months, though. And rather than hammering our clients’ rankings, most of them have seen improved (and more consistent) positions across a wide range of keywords since the Blended update.
Maximizing Your Local Search Rankings
It takes a consultant specialized in Local SEO, like myself, to bring about maximum rankings in search results like the ones above. The expertise of practitioners like me who advocate a cohesive, comprehensive online marketing strategy, rather than simply chasing Google’s algorithm from update-to-update, became that much more valuable.
David is one of the most knowledgeable people I know in the area of local search. He goes above and beyond to educate his clients, and others working in the industry of local search, sharing much of his hard earned knowledge.
--Michael Dorausch, Planet Chiropractic
I cannot emphasize the above point enough. Your website must work in concert with all the other components of your digital equity in order to bring in traffic from customers searching for the products or services that you offer.
This is both good news and bad news. Typically, it had not been very difficult to rank well in pure Local algorithms [at least for my clients :)] right off the bat. Just by undertaking a few small initiatives, businesses could achieve some great results quite quickly. So the bad news in Local search is that quick results are now quite a bit harder to accomplish.
The good news, though, is that if you are able to achieve good rankings in the Blended results, your overall presence will be much healthier in the long-term, leading to sustained rankings, no matter what the algorithm looks like.
How I Can Help You Rank Better in Local Search
For Small Businesses
Whether you have a specific question about your Place Page, who the major data providers in your space are, why your competitor is kicking your butt, best practices for tying your social media campaigns to your local search profiles, I'm your guy. I bill in increments as small as 15 minutes at a rate of $300/hr. All it takes is an email.
Complete Website Audits
If you're just getting started in Local Search, or are about to redesign your website, I strongly encourage this option. I'll start from scratch on keyword research (to bring in targeted traffic to your website), make a complete review of your competitive space, recommend a complete architecture for your site, set up Google Analytics to provide actionable data, and provide you with a complete roadmap for sustained, long-term Local rankings. Send me an email to get started.
For Larger Businesses + Agencies
Hourly Consultations Bigger companies and agencies usually have more advanced or complex questions than do small businesses, but that's not always the case. As above, I'm happy to answer any question or questions under the sun, as long as they're about Local Search.
Multi-Location Local Search Strategy This offering represents about 60-70% of my time these days. I'll spend about 10-15 hours on a thorough review of your industry across multiple locations, give you concrete advice on how to maximize your rankings at a scalable level, and brainstorm creative ideas for local citation building, link building, and user-generated content with you. Although I'll never guarantee results, most companies with more than a handful of locations see an absolutely massive ROI as a result of this kind of engagement.
Local Search Training Sessions If you're a digital agency looking to train its sales or marketing staff or a large in-house manager looking for a specialist to train your minions or franchise managers, I can custom tailor a Local Search presentation to your business and present either in person or via webinar.
Why Hire Me for a Local Search Campaign or Consultation?
As I alluded to above, I’m one of a select few consultants who eats, breathes, and even sleeps Local Search (it's more than a little sad, but I literally dream about it sometimes).
I've been asked to speak to my search engine optimization peers about Local SEO at the foremost conferences in the our industry, including:
+ BIA/Kelsey Group Interactive Local Marketing
+ SMX Local
+ SMX West
+ SMX East
+ SMX Advanced
+ SMX London
+ SES New York
+ SES San Jose
+ Local Search Summit
+ SEOmoz Expert Seminar
+ SEMpdx / Searchfest
Formerly, I wrote a monthly column for the leading search engine news site, Search Engine Land, which I’ve since had to give up due to time constraints. I have been interviewed by Forbes and .Net Magazine about Local Search tactics.
A Few Articles to Help You Get a Handle on Local SEO:
+ Local vs Traditional SEO: Why Citation Is the New Link
+ A Framework for Thinking about Local Search Campaigns
+ The Ten Commandments of Online Marketing for Small & Local Businesses
+ The REAL Problem with Local Search (or, Why Google REALLY Introduced Universal)
+ What Google's ZIP Code Targeting Means for Local Businesses
+ The REAL Value of the Yellow Pages for Small Businesses
+ The "BCS" for Local Search Engine Optimization