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MIHMORANDUM
No. 2446
November 28th, 2016


Check Out My New Company
You Know You Want To


 

Minutive, Vol. 33: The Local Digital Bundle, Siri vs. Google Assistant, and More.

What Is the Essential Digital Marketing Bundle for Local Businesses?

BY MIKE BLUMENTHAL AND YOURS TRULY
With all the turmoil in the digital marketing space, it can be hard to know where to spend your time and money. In our latest Streetfight column, Mike and I construct our ideal marketing package for the small business with a $150/mo. budget.

Siri v/s Google Assistant [Infographic] – Battle of the Best Smartphone AIs

BY ZLATED
A representative sample of common voice queries shows that Google currently has the upper hand against Apple, not only with bells-and-whistles like poetry and riddles, but sequential searches about Knowledge Graph entities.

‘Dump Tower’: Someone changed the name of Trump Tower on Google Maps

BY CHRIS ENLOE
Paging Dr. Palmer (DDS)…

Google’s faith in UGC for mapping content continues to be misplaced on high-profile entities like this one. Although Google has locked down the Trump Tower from editing, it still brings up a knowledge card if you search Dump Tower NY (as does Dr. Palmer’s card for Cecil the Lion searches in Minnesota).

Given the number of properties the president-elect owns around the world, Maptivism will be a successful ongoing protest outlet throughout the Trump presidency.

New Rich Cards for NewsArticle, LocalBusiness?

BY RYAN RODDEN
Google continues to experiment with structured content pulled from websites. This new(er) schema markup might be a kind of AMP-lite for local businesses.

YP CEO: Tech Companies Have Required ‘More of Our Clients Than We Need To’

BY JARED ROWE AND DAVID HIRSCHMAN
Jared Rowe is facing gale-force headwinds in his effort to maintain YP’s relevance in the G-A-F-A era, but his understanding of the need for verticalization and his positioning of YP’s sales team as “simple, efficient, and effective” marketing advisors are spot-on.

The SEO power of portfolio entries, case studies & testimonials
BY MARCUS MILLER

An “oldie” but goodie I’ve been meaning to feature for the last several weeks. Marcus lays out not only the benefits of case studies as content for local businesses, but how to structure them.

Slightly Off-Topic:
I can’t just stand by and watch Mark Zuckerberg destroy the internet.
BY QUINCY LARSON

Whether Facebook remains the dominant entity it is today for the next 50 years remains to be seen. But Quincy nails the careful, mundane way Facebook has pervaded and invaded every aspect of our lives (right down to those incredibly annoying Facebook Live TV ads that have debuted in the past couple weeks), and suggests some creative techniques to fight it.