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MIHMORANDUM
No. 2430
October 26th, 2016


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Minutive, Vol. 28: The Impact of Reviews on Local SEO, Email Subject Lines, and More.

The Increasing Impact of Reviews and Google+ (?!) on Local SEO

BY MIKE BLUMENTHAL AND YOURS TRULY
Mike and I were able to “record” this conversation together in person at our latest Local U event in Austin. Whether the impact is new, or Google is just being more transparent, reviews are playing a bigger role in both the prominence and relevance of local businesses.

6 Shocking Myths About Subject Lines
BY CHAD WHITE

This article’s gotta be in the top 1% of all listicles. Chad White presents some compelling research from Litmus and Fluent about how to improve your open rates, and suggests that your subscribers may not even need to open your emails for you to see tremendous benefits from an email campaign.

SEO on a budget: How a small manufacturer started a program from scratch

BY DIANNA HUFF
On a related note, I loved this column from Dianna Huff about the overlap between email newsletters and Local SEO — and how both are some of the most cost-effective marketing techniques a small business can use to get more customers.

Google Pixel Review: Assessing the New Smartphone
BY BRIAN X. CHEN

I care less about the smartphone assessment and more about the Assistant assessment. This one echoes Greg Sterling’s review which suggests that Google’s lead in the voice-enabled A.I. race may not be as large as many of us, including me, think it is.

Facebook wants you to buy movie tickets and order pizza from its app

BY KURT WAGNER
More evidence that all four tech giants (Google, Facebook, Apple, and Amazon) are all moving in the same direction with single-answer transaction-enabled search results.

How Trump & Clinton have failed to use free space in Google for US presidential candidates
BY DANNY SULLIVAN

Particularly for two candidates with historically abysmal reputations, the lack of basic reputation management demonstrated by this failure should embarrass both campaigns. Even Carly Fiorina was smart enough to make use of a similar Google product back in January, and I’m sure her search volume was nowhere near either Trump or Clinton’s today.

Slightly Off-Topic:
‘Internet of Things’ compounded Friday’s hack of major websites

BY ANDREA PETERSON
As I highlighted in this space barely a week ago, the Internet of Things is not only an annoying solution in search of a problem, but a compelling, persistent danger to global web infrastructure.