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MIHMORANDUM
No. 2415
September 19th, 2016


Check Out My New Company
You Know You Want To


 

Minutive, Vol. 23: Google Platform UX, iMessage in iOS 10, and More.

As Google Pushes for Users to Stay on Its Platform, What Are the Effects for Local Search

BY MIKE BLUMENTHAL AND YOURS TRULY
Professor Maps and I debate the impact and staying power of Google’s new Posts and AMP features in the context of Google’s march towards becoming the “Presentation Layer of the Internet.” (h/t Cindy Krum)

Apple iMessage for iOS10 Rolls Out Conversational Commerce with Transactional Local Apps
BY MIKE BLUMENTHAL

Animated GIFs aside, Mike’s exploration of the new features of iMessage is enlightening. Apple has effectively replicated Google Now / Now on Tap within iMessage. Its Knowledge Graph may not be as deep as Google’s, but with such a robust developer program, it may not need to be.

It’s not hard to envision a Siri-assisted, chatbot exchange with friends becoming the default local search paradigm for social get-togethers, takeout/delivery, and a host of other local transactions.

These Aren’t Wireless Headphones

BY WILL OREMUS
The first informed opinion I’ve seen on the Airpod / JackGate controversy that accompanied the iPhone 7 launch last week. The Airpods are a much more useful accessory than the Apple Watch, and a critical catalyst for the coming voice search explosion.

Memo to Tim Cook: Make Apple Great Again

BY GEOFFREY JAMES
A pretty interesting thought-piece in which the iPhone becomes our only real computer, with docking stations for larger, more stationary computing and entertainment.

Is Google Doubling Down on Local? Yes. Now What

BY MIKE BLUMENTHAL
Mike succinctly sums up Google’s “5 years of lost local feature/benefit development. They were 5 years of patching and putzing…” but suggests that a change may be in the air based on his reading of recent tea leaves.

Delete Google Maps? Go ahead, says Google, we’ll still track you
BY KIEREN MCCARTHY

I know most consumers don’t care about privacy but I nonetheless found this article shocking. I’ve long since switched away from Android and deleted Google Maps from my iPhone, but if it’s revealed the App Store is doing similar things, I may just switch back to a “dumb” flip-phone.

Slightly Off-Topic:
Oregon Software & Measure 97

BY MIKE HERRICK
The impact on the software industry aside, Measure 97 is a terrible idea that will be relatively easily evaded by creative teams of accountants and lawyers employed by the very corporations it’s trying to hit hardest (Comcast, AT&T, etc.). Instead the burden will fall almost entirely on the local business success stories that Oregon needs more of, like Powell’s Books, New Seasons Market, and myriad craft breweries.