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MIHMORANDUM
No. 2407
August 29th, 2016


Check Out My New Company
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Minutive, Vol. 20: Yelp CEO’s Tantrum, Marketing Stack Preferences, and More.

Yelp’s Stoppleman on Interstitials & My Yelp Account

BY JEREMY STOPPELMAN / MIKE BLUMENTHAL
In a capitalist dream world, Yelp shares would take a hit from Wall Street after this kind of display. Ordinarily I’d give someone like Stoppelman the benefit of the doubt that it was just a cheeky reference to Hillary Clinton’s tweet to Donald Trump, except in his case it’s part of a very long pattern of juvenile behavior.

How Marketing Automation Stacks Up
BY CAMPAIGN MONITOR

Of particular interest in a thoroughly interesting survey: Content Marketing and Social Media (let alone Email) far outpaced SEO as a core need.

Unfortunately the SMB’s near-and-dear to my heart aren’t represented in the survey demographics. In terms of their “stack,” in the past they’ve reflected more of a desire for a one-stop-shop solution, but their behavior has spoken otherwise.

I Can’t Stop Reading One-Star Yelp Reviews of National Parks

BY TIM MURPHY
In honor of the 100th birthday of our National Park Service last week, I thought I’d re-share this 2015 gem from Mother Jones.

Hidden Google Command: Search “**” For a List of Local Business Websites

BY MATT SOUTHERN
The kinds of search results *must* be based on some measure of authority, but exactly what is unclear. I would encourage readers with more time than I have to experiment with what other parameters might focus these results into a more useful set.

Old School Is Better than New Fail: Why SMBs Must Choose Providers Carefully

BY GREG STERLING
After dealing with Comcast this week, I’d settle for basic email with a reasonable response time as a customer service option, for all size businesses!

Our National Love Affair With ‘Pokemon Go’ Might Be Short-Lived

BY WALT HICKEY
I think if you didn’t expect this to happen, you’d be in the minority. The real impact of Pokemon Go, though, is that it has seeded the concept of Augmented Reality in the minds of the general public. Future innovative ideas in AR have the potential to be longer-lasting.

Slightly Off-Topic:
How Hillary Clinton Adopted the Wonkiest Tech Policy Ever
BY STEVEN LEVY

It’s 2016 and exactly one major candidate is aware of issues of net neutrality and broadband access. The sign-off from Trump’s spokeswoman is just so telling: “We will pass! Thanks.”