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MIHMORANDUM
No. 2397
July 30th, 2016


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Minutive, Vol. 16: Mozzier Than Most

Ranking #0: SEO for Answers

BY DR. PETE MEYERS
Few people in the world have as good a handle at where Google’s SERPs are evolving than Dr. Pete. So when he says “Featured Snippets offer a significant organic opportunity,” you should probably pay attention.

Though some of the commenters are skeptical of the likelihood of purchasing in this manner, the thought exercise of how Google is trying to answer commercial queries is spot-on and broadly applicable far beyond e-commerce queries.

Does Voice Search and/or Conversational Search Change SEO Tactics or Strategy? – Whiteboard Friday

BY RAND FISHKIN
The most bullish I’ve seen or heard Rand on the voice search / instant answer trend. That said, I’m still not sure he goes far enough. Two of the three areas he labels as “safe” — recipes and sports analysis — I’d argue are easily completely answered by voice assistants. In fact, I’d be surprised if the big tech companies weren’t already working on a machine-learning product that could tell the story of a game through box scores and gamecasts.


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Success of Pokémon Helps Put Foursquare Back on the Map

BY MIKE ISAAC
A blatant attempt to piggyback on a current popular craze for some desperately-needed positive PR, but there’s a grain of truth to it. There are very few datasets that can identify hotspots for future games that need to identify PokeStops and Gyms are going to be, and Foursquare is well-positioned if these kinds of games have staying power. IF.

8 tips from 7 months of local sponsorship marketing

BY MEGAN HANNAY
I got an early look at Megan’s and Garrett French’s new company, ZipSprout, earlier this spring at MozCon Local. It’s an amazingly simple marketplace concept that solves significant pain points for two big audiences: non-profits hate scrounging for donations and marketers hate doing grunt work to research worthy non-profits to partner with.

flok Launches Chatbots to Bolster Customer Engagement for Local Businesses
BY JOSEPH ZAPPA

As I said in last week’s issue, I’m bullish on SMS for small businesses, as it requires no learning curve for adoption, and so many small businesses already use it. By extension, I’m also bullish on chatbots.

Slightly Off-Topic:
The Internet of Things has a dirty little secret: it’s not really yours

BY INTERNET OF SHIT
One of my favorite Twitter accounts posted a semi-serious full-length article on The Verge a couple weeks ago, and I’m finally getting around to sharing it. It’s worth a read.