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MIHMORANDUM
No. 2378
June 27th, 2016


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Minutive, Vol. 11: Location-Aware Social Content, Local Marketing with Sponsorships, and More

West Elm Is Lifting Sales by Using Customers’ Instagram Photos in Facebook Carousel Ads

BY CHRISTOPHER HEINE
Though the story calls out this UGC idea for use in paid campaigns, I’ve long advocated it, especially for larger brands, as an easy win for unique, compelling, authentic content on organic location pages.

Twitter quietly launches tags to location feeds with Foursquare
BY JOSH CONSTINE

In a similar vein, you’ll soon be able to embed tweets from your place in location pages as well, via this new integration between Twitter and Foursquare. Well, not so new–the deal was originally announced in December of 2014–but it finally appears to have launched. All you need to know for it to work is your Twitter Place ID–good luck finding it at present :/. Here’s what the feed looks like for TechCrunch HQ.

The Guide to Local Marketing with Sponsorships

BY MEGAN HANNAY
Fantastic comprehensive guide from Megan here, which aligns with the very smart business Garrett French & his team are now building. Probably the easiest way to build links for small businesses, and I can’t see Google either having the ability or desire to penalize this technique.

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2016 Quantitative Local Ranking Factors

BY LOCAL SEO GUIDE / PLACES SCOUT
Speaking of links–they’re still super-important. That’s the #1 takeaway from Andrew Shotland’s new data-driven study in partnership with Places Scout, published and presented last week at SMX Advanced. The nitty gritty is available here.

Are Coworking Offices Eligible for Google My Business Listings?

BY MIRIAM ELLIS
Miriam does an exhaustive job answering the single most common question I’ve gotten over the years of speaking at conferences — what do I do if I don’t have a physical office, or don’t want to list my home address? — taking a look at the most viable option for most businesses: coworking spaces.

Google Nearby Ads – A New Hyperlocal Ad Display Format?
BY MIKE BLUMENTHAL

In addition to Google’s unofficial announcement that the organic composition of a typical three-pack is about to shrink by a third, there’s a new above-the-pack ad placement featuring nearby local businesses. At the risk of beating a very-dead horse again, if you are a local business relying on organic traffic from Google, begin your diversification strategy, like, yesterday.

Slightly Off-Topic:
Finding Side Project Ideas

BY ALI MESE
The “side projects” Ali talks about here are actually more like content marketing projects, using lightweight, immediate-value products as content.