get in touch
No. 201
January 21st, 2009

Check Out My New Company
You Know You Want To


Why My Posting Has Been Light: Launches

Many of you are likely aware already, thanks to Matt McGee’s gracious article on Search Engine Land and Miriam Ellis’ follow-up on Search Engine Guide…but for those who haven’t heard yet…

Yesterday I launched a new website with my friend & business partner, Patrick Sexton, called  The site features a tool that helps small businesses see how the major Local search engines (Google Maps, Yahoo Local, Best of the Web Local, and Live Search Local) have them indexed, and notifies them if they’ve claimed their listings on those engines.

It’s a very simple tool, designed mainly for small business owners themselves, and our main goal is simply to provide a free way for them to take control of their business information online.  Other companies like Localeze and Universal Business Listing do a great job of syndicating data to search engines, but the goal of our tool is to create direct, 1:1 relationships between small businesses and search engines and other portals, and to make it as easy as possible for them to manage this information in one place.

Both the Local Search Ranking Factors study that I put together, and research by Mike Blumenthal and others last summer, suggests that claiming one’s listing has some impact on how well a business ranks, particularly in less-competitive markets. Even within the last week, Mike has highlighted the benefits of manual claiming rather than bulk submission or relying on data feeds. fits that need to a T.

And certainly with all the hubbub surrounding listing hijacking and poor data aggregation already in 2009, we’re excited to launch at what seems to be just the right time.

So I invite you to check take for a spin & see what you think.  Please feel free to send any feedback to  And also, if you DO want to Sphinn this particular blog post, please resist the temptation and Sphinn Matt’s original SEL column instead 🙂

And a HUGE thanks to everyone who beta-tested this tool and gave us such valuable feedback. If you don’t see your feedback actually incorporated in the current version, rest assured that we’ll continue to refine our interface in the coming weeks.