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No. 108
July 6th, 2008

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SMX Local/Mobile Preview, July 24-25

If you’re a Bay Area small business, or work as an SEO that serves businesses with a local focus, I’d highly recommend checking out SMX Local in San Francisco on July 24-25.

Looking at the agenda, there seem to be many more sessions devoted to marketing topics and Local rankings than there were at last year’s event. I have a feeling that Chris Sherman and the rest of the Third Door Team have taken to heart the suggestions of last year’s attendees to focus less on industry-type topics and more on SEO.

A big chunk of the contributors to the Local Search Ranking Factors project will be speaking at the conference, so if you were interested to hear more insights from some of the folks whose blogs you subscribe to, now’s your chance.

Looking at the Agenda, here are a few highlights that jump out at me:

  • Day 1: “Ranking Tactics for Local Search” with Steve Espinosa, Gib Olander of Localeze, Michael Jensen of CityMarketer/SoloSEO, and Will Scott of Search Influence.
  • Day 2: “Local/Mobile Case Studies” with Mary Bowling of Blizzard Internet, Marty Weintraub of aimCLEAR, and Chris Silver Smith of NetConcepts.
  • Day 2: “Cracking the Code: Inside the Black Boxes of the Local Search Algorithms” with Mike Blumenthal, Jordan Kasteler, Chris Silver Smith, and Chris Travers of Universal Business Listing.

I recently found out that I will also be speaking at SMX Local on Day 1, thanks to an invitation from Greg Sterling, who’s asked me to talk a little about the Local Search Ranking Factors. So I’ll be presenting a brief summary of the findings of LSRF & will probably giving a few more of my own opinions in the Q&A for that session. And the networking opportunities are always fantastic at SMX events, so that’s even more reason to attend.

I’m a little nervous, but mostly excited, to get up on stage for the first time. I’m certainly happy to have the collective wisdom of 20 of the brightest minds in Local Search to fall back on, though!

If you’re going to be at the conference, feel free to send me an email if you’d like to get together for lunch or a drink at one of the networking receptions.