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Rankings on Google+ Local: Some Observations

No. 1498 • May 30th, 2012 • 16 Comments

Naturally, after a big interface update like the Places-Plus “merge” that just happened, the first question on everyone’s minds–from business owners to marketers–is “OK, so how do I rank in this thing?”  While my advice has always been to focus only on rankings in the general sense rather than obsessing over a certain position for […]

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It’s Finally Here: Chronicling the Plus-Places Merge

No. 1491 • May 30th, 2012 • 14 Comments

Not that it is any surprise to anyone, but Google just announced the end of Place Pages. I'll be posting my thoughts as I poke around on the new interfaces throughout the day. "Check back frequently," as they say.

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My Thoughts on Where Yext Fits Into a Local Search Marketing Plan

No. 1476 • May 23rd, 2012 • 21 Comments

Disclosure:, a company where I serve as president, currently receives a small referral fee from both Yext and Localeze for business owners we send their way & sign up for a paid account.  Reader Kat Taylor recently commented on my Local Search Ecosystem post, as well as Kelly Marsh (comment), and a dozen or […]

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The Local Search Ecosystem in Canada

No. 1468 • May 21st, 2012 • 15 Comments

We (the faculty) recently completed our first Local University north of the border, May 1st in Edmonton, thanks to the awesome efforts of Darren Shaw to get a room full of 150 business owners to the event.  As part of the preparation for that event, it was necessary to create a Canadian version of […]

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The Worst Kept “Secret” in Local Search: My Thoughts on the Impending Plus-Places Merge

No. 1393 • May 14th, 2012 • 23 Comments

The inevitable integration of Google’s Plus and Places products, obvious since Day One of Plus, finally seems like it might be imminent. We’ve seen several signals from Google in the last couple of months that this integration may be coming sooner rather than later: 1) Google completed a major backend infrastructure update this Spring, presumably in preparation for […]

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An Inside Look at Google’s Get Oregon Business Online

No. 1404 • April 3rd, 2012 • 9 Comments

I had the pleasure of attending Google's Get Oregon Business Online event last week here in Portland, part of their nationwide Get Your Business Online series. I hadn't seen much coverage of any of these events in our little Local Search community -- even from Mike Blumenthal (!) -- so I thought I'd share some thoughts, as well as a small photo gallery.

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Google’s 8-Bit Maps for NES

No. 1398 • March 31st, 2012 • 4 Comments

Has Google's Traditional April Fool's Joke Come a Day Early? While messing around with Google Maps I happened to come across a pop-up linking to a little video explaining 8-bit Google Maps. I applaud Google for its creativity and light-hearted nature. But I can't help but think of the (wo)man hours it must have taken to pull this off, and how those surely would have been better spent in the Places Help Forums, or on refinements to the clustering algorithm, where they would have a real-world, and not a fantasy-world, impact?

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Google Places Help Forums Permanent Archive

No. 1389 • March 19th, 2012 • No Comments

Many of you may have heard that Google is transitioning its Help Forums for Places to a new platform.  They have made the very strange decision to suppress–actually ELIMINATE–all previous posts that have accumulated over the years.  So much for “organizing all the world’s information?” Cynics may say that they’re attempting to cover tracks that […]

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Local University Spring 2012 [Cross-Posted from GetListed Blog]

No. 1382 • March 1st, 2012 • 6 Comments

Although my sparse posting schedule on here has unfortunately become the norm, the reason for the latest absence of posts has been that I’ve been putting together our Spring conference schedule for Local University with Mike Blumenthal, Ed Reese, and our other faculty.  I’m excited to announce that we’re now “open for business” with all […]

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The Local Search Ecosystem in 2012

No. 1365 • February 22nd, 2012 • 55 Comments

Amazingly, it's been nearly two and a half years since I first published my Local Search Ecosystem infographic back in October 2009. With the 2012 conference season kicking off in earnest with SearchFest on Friday and SMX West on Monday, I thought it was high time for an update. I'd like to think that the original graphic has stood the test of time pretty well...but there have definitely been some changes worth noting in the last 900 days or so.

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