MIHMORANDUM

Local SEO strategies, tactics, musings, and ramblings from the desk of David Mihm

How to Read Unlimited NYTimes.com Articles

Obviously the New York Times’ current pay wall is something I’m incredibly opposed to. Here’s a fast solution for readers looking to get around it.

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Some Thoughts on Smartphones

Pretty much the only thing that’s gone less than perfectly on my two-month trip overseas is that my iPhone was stolen here in Birmingham on Friday evening. Obviously, after the initial shock and incredible disappointment, I’ve had some time to think about the situation & felt like writing my thoughts publicly.

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Google Wonders…

…Is this place still here?

Some thoughts on the triggers for Google’s latest attempt to crowdsource underlying business data, and what the implications are for the local search industry.

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Quite a Month in Local Search

As I found out from a Twitter conversation last week, I apparently neglected to share with people that I’m traveling in sunny England–it’s rained exactly twice since April 1–through the beginning of June. As a result, it’s been almost a full month since I last checked my feedreader and I was finally able to plow through it this morning. There have obviously been some pretty key developments to keep an eye on if you’re in the Local Search space.

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The Ultimate SMB Web Marketing Infographic?

Today, Mike Blumenthal has released a web equity infographic subtitled Owning Your Local Web Presence that, like Matt McGee’s SEO Success Pyramid, will stand the test of time, and may even eclipse Matt’s graphic as one of the most frequently-referenced in our space. In a brilliantly simple design, Mike illustrates for small and local business owners seven different layers of marketing elements, and how they all fit together on the search vs social media continuum.

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Kudos to InsiderPages for a Creative Use of hReview CSS

As Andrew Shotland wrote so brilliantly several months ago, the writing is on the wall for Internet Yellow Pages sites with respect to organic search referrals–at least from Google. But not all the IYPs are just running around like Chicken Little. Some of them–well, at least InsiderPages–are actually thinking very creatively about how to extract as many possible clicks from the diminishing amount of organic real estate they’ve been allotted.

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The Return of Local Listing Ads (Kinda)

Remember Local Listing Ads? You know, the ones Google released way back in October 2009 when lots of you were at SMX East?

Well, they’re back. Only this time, they’re available through the ADWORDS interface rather than the Places interface.

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Google Brings Portland Hotpot Campaign to a Rolling Boil

Last month I highlighted a few of the on-the-ground efforts Google’s been making here in Portland, and I thought it was about time that I do a follow-up, now that the campaign has been underway for a significant amount of time.

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Mikko Ollila Moves on from Bing Local

SMB’s and SEO’s alike lost a great advocate at Bing Local Friday — Product Manager Mikko Ollila has left Bing to take on a product marketing position at Atlas Accelerator. I feel much the same as I did when I found out that MapsGuideJen was leaving Google a couple of years ago.

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Google HotPot Kiosks Spotted in the Wild at PDX

I’ve just returned to the beautiful City of Roses after a fantastic packed-house AZIMA event in Scottsdale last night. Google is continuing its HotPot marketing blitz in our fair city via kiosks at PDX Airport, though judging by the lack of activity around this one in particular, Portlanders seem pretty non-plussed about it so far.

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