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Minutive, Vol. 22: Digital Assistants, Voice Search, Yelp, and More.

No. 2413 • September 12th, 2016 • No Comments

Digital Assistants to Offer New Advertising Opportunities with Ad Spend Forecast to Grow at Over 100% Per Annum to 2021 BY JUNIPER RESEARCH Can’t think of a whitepaper I’ve disagreed with more in the last few years. I suppose personal assistants might generate an additional $12BN in paid search opportunities…but the amount of those opportunities […]

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Minutive, Vol. 21: The Google “SERP App,” Location-Based Ads, and More.

No. 2410 • September 6th, 2016 • No Comments

Introducing the Google “SERP App” and why you should care BY JON HENSHAW Jon totally nails Google’s thinking in the context of its recent UI changes. A great primer / summary of what the near-to-mid-term future looks like from the perspective of Mountain View engineers and designers. This iOS 10 Update Could Hinder Location-Based Ad Sales […]

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Minutive, Vol. 20: Yelp CEO’s Tantrum, Marketing Stack Preferences, and More.

No. 2407 • August 29th, 2016 • No Comments

Yelp’s Stoppleman on Interstitials & My Yelp Account BY JEREMY STOPPELMAN / MIKE BLUMENTHAL In a capitalist dream world, Yelp shares would take a hit from Wall Street after this kind of display. Ordinarily I’d give someone like Stoppelman the benefit of the doubt that it was just a cheeky reference to Hillary Clinton’s tweet […]

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Minutive, Vol. 19: The Decline of Google Referrals, Where Searchers Click, and More.

No. 2405 • August 22nd, 2016 • No Comments

Tackling the Problem of Measurement in Local BY MIKE BLUMENTHAL AND YOURS TRULY Barbara Oliver, Mike’s “canary in the coal mine,” and Buffalo jeweler par excellence, is starting to see signs that Google’s dominance as a referral source is in decline. How much of that decline can be attributed to simple lack of clickthrough from […]

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Minutive, Vol. 18: Adapting to Local Search Complexity, Local ROI, and More

No. 2402 • August 15th, 2016 • No Comments

As Local’s Complexity Grows, What Does It Take to Build a Sustainable Agency Business? BY MIKE BLUMENTHAL AND YOURS TRULY In the second edition of our now-regular conversational series on StreetFight, Mike and I discuss what each of us might focus on if we were starting a consultancy or agency today (as opposed to 10 […]

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Minutive, Vol. 17: New Authoritative OneBox, Foursquare on Trump, and More

No. 2400 • August 8th, 2016 • No Comments

Google Continues Test of Horizontal Local One Box BY MIKE BLUMENTHAL Yes, this is a new UI. But honestly, the first thing that struck me when I saw it was how much it shares with the original “Authoritative OneBox,” long the gold-standard of local rankings back in the late ’00s. Visually it makes a lot […]

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Minutive, Vol. 16: Mozzier Than Most

No. 2397 • July 30th, 2016 • No Comments

Ranking #0: SEO for Answers BY DR. PETE MEYERS Few people in the world have as good a handle at where Google’s SERPs are evolving than Dr. Pete. So when he says “Featured Snippets offer a significant organic opportunity,” you should probably pay attention. The Future of e-Commerce: What if Users Could Skip Your Site? BY […]

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Minutive, Vol. 15: Monetization, Loop-Closing, and More.

No. 2395 • July 25th, 2016 • No Comments

How Google’s Monetization Shift Will Impact Local Search BY MIKE BLUMENTHAL AND DAVID MIHM StreetFight published the first installment of a new conversational column between Mike and myself this week. The kickoff is a pretty good summary of everything you’ve been reading in Minutive for the past four months 🙂 Introducing Zenreach BY JACK ABRAHAM […]

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Minutive, Vol. 14: Pokemon gOverrated?, GMB Practitioners, and More

No. 2386 • July 18th, 2016 • No Comments

Pokémon Go and Local: Why Now? BY MIKE BOLAND If you’ve been on vacation for the past week and are looking for a primer on the context of Pokemon Go, this one from Mike is pretty good–finally an app that provides real “value” in return for sharing your location. Heed this warning, though: “One downside […]

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Minutive, Vol. 13: NOT Pokemon Go, and More.

No. 2383 • July 11th, 2016 • No Comments

What Caught My Eye This Week: Pokemon Go, but I haven’t fully collected my thoughts about it yet. Plenty of far more important stories, though–read on! The Facebook of ecommerce BY BENEDICT EVANS An uncharacteristically rambly post from the brilliant Benedict Evans, but it brings up a couple of very important thought-points that have been […]

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