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Minutive, Vol. 25: A Possum Summary, Dark Social, and More.

No. 2420 • October 3rd, 2016 • 1 Comment

Everything you need to know about Google’s ‘Possum’ algorithm update BY JOY HAWKINS I’m not as in-the-weeds with day-to-day local ranking fluctuations as I used to be. Luckily, Joy is. Here’s a great summary of the latest changes. Dark social dominates holiday sharing [RadiumOne data] BY MATT MCGEE Marshall Simmonds of Define Media Group gave […]

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Minutive, Vol. 24: Apple’s Local Moves, Google Maps Integrations, and More.

No. 2417 • September 26th, 2016 • No Comments

Is Apple’s Encroachment on Local Finally Ready for Prime Time? BY MIKE BLUMENTHAL AND YOURS TRULY While neither Mike nor I am skeptical that Apple IS ready for Local Prime Time, this lively discussion expands on some of the local search impacts of the major iMessage and hardware updates I mentioned in last week’s Minutive. […]

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Minutive, Vol. 23: Google Platform UX, iMessage in iOS 10, and More.

No. 2415 • September 19th, 2016 • No Comments

As Google Pushes for Users to Stay on Its Platform, What Are the Effects for Local Search BY MIKE BLUMENTHAL AND YOURS TRULY Professor Maps and I debate the impact and staying power of Google’s new Posts and AMP features in the context of Google’s march towards becoming the “Presentation Layer of the Internet.” (h/t […]

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Minutive, Vol. 22: Digital Assistants, Voice Search, Yelp, and More.

No. 2413 • September 12th, 2016 • No Comments

Digital Assistants to Offer New Advertising Opportunities with Ad Spend Forecast to Grow at Over 100% Per Annum to 2021 BY JUNIPER RESEARCH Can’t think of a whitepaper I’ve disagreed with more in the last few years. I suppose personal assistants might generate an additional $12BN in paid search opportunities…but the amount of those opportunities […]

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Minutive, Vol. 21: The Google “SERP App,” Location-Based Ads, and More.

No. 2410 • September 6th, 2016 • No Comments

Introducing the Google “SERP App” and why you should care BY JON HENSHAW Jon totally nails Google’s thinking in the context of its recent UI changes. A great primer / summary of what the near-to-mid-term future looks like from the perspective of Mountain View engineers and designers. This iOS 10 Update Could Hinder Location-Based Ad Sales […]

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Minutive, Vol. 20: Yelp CEO’s Tantrum, Marketing Stack Preferences, and More.

No. 2407 • August 29th, 2016 • No Comments

Yelp’s Stoppleman on Interstitials & My Yelp Account BY JEREMY STOPPELMAN / MIKE BLUMENTHAL In a capitalist dream world, Yelp shares would take a hit from Wall Street after this kind of display. Ordinarily I’d give someone like Stoppelman the benefit of the doubt that it was just a cheeky reference to Hillary Clinton’s tweet […]

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Minutive, Vol. 19: The Decline of Google Referrals, Where Searchers Click, and More.

No. 2405 • August 22nd, 2016 • No Comments

Tackling the Problem of Measurement in Local BY MIKE BLUMENTHAL AND YOURS TRULY Barbara Oliver, Mike’s “canary in the coal mine,” and Buffalo jeweler par excellence, is starting to see signs that Google’s dominance as a referral source is in decline. How much of that decline can be attributed to simple lack of clickthrough from […]

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Minutive, Vol. 18: Adapting to Local Search Complexity, Local ROI, and More

No. 2402 • August 15th, 2016 • No Comments

As Local’s Complexity Grows, What Does It Take to Build a Sustainable Agency Business? BY MIKE BLUMENTHAL AND YOURS TRULY In the second edition of our now-regular conversational series on StreetFight, Mike and I discuss what each of us might focus on if we were starting a consultancy or agency today (as opposed to 10 […]

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Minutive, Vol. 17: New Authoritative OneBox, Foursquare on Trump, and More

No. 2400 • August 8th, 2016 • No Comments

Google Continues Test of Horizontal Local One Box BY MIKE BLUMENTHAL Yes, this is a new UI. But honestly, the first thing that struck me when I saw it was how much it shares with the original “Authoritative OneBox,” long the gold-standard of local rankings back in the late ’00s. Visually it makes a lot […]

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Minutive, Vol. 16: Mozzier Than Most

No. 2397 • July 30th, 2016 • No Comments

Ranking #0: SEO for Answers BY DR. PETE MEYERS Few people in the world have as good a handle at where Google’s SERPs are evolving than Dr. Pete. So when he says “Featured Snippets offer a significant organic opportunity,” you should probably pay attention. The Future of e-Commerce: What if Users Could Skip Your Site? BY […]

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