Links of Local Interest, Volume 4
Man, this is SO far out of date, but I felt compelled to get this out of ‘draft’ status and into published mode, so I could start fresh.
The world’s biggest Chicago White Sox fan, Steve Espinosa, launched a brand new Local Search site called Local Search News a couple of months ago. It’s a group blog with a ton of terrific names including Greg Sterling, Don Campbell, and Will Scott.
A couple of particularly notable stories so far:
- Steve’s study that #1 organic rankings are 1.6x more valuable than #1 10-pack rankings
- Will’s synopsis of his Barnacle SEO strategy
- Greg Sterling’s story on Yellow Pages usage numbers
Speaking of the Yellow Pages, they launched an official blog a couple months back. For SMB’s reading this post, it’s pretty much all about them, and very little about helping you. Search marketers might find it interesting, though, if only to keep up with their weekly corporate talking points.
Local SEO’s You May Not Have Known Were on Twitter:
Check out Chris’s comment on a Greg Sterling post about the troubles with the Google LBC. If that’s not reason enough to follow him, I don’t know what would be. Great insight from someone who actually knows what the inside of these major data partners is like!
Mike Blumenthal puts out so much fabulous Local content, it’s a shame he is not more recognized in the wider SEO community. All of us need to encourage him to come to more conferences for some face time! I’ll link to just one of his insightful commentaries where he holds Google’s feet to the fire over the lack of responsiveness to LBC concerns.
Read Matt McGee’s excellent post about trust in online marketing, if you haven’t already. (Just look at where the lack of it has gotten Yelp–more on that later this week).
Bill Slawski has a great post about social responsibility, and the advantage small businesses can have over large corporate entities just by their daily engagement in the community they serve.
I presented at SMX West a couple of weeks ago — my full slides from “Up Close with Google Maps” are here. What a terrific conference! For an *almost* full recap of the Local panels, see my upcoming SEL column this week.
Speaking of SEL, I exhorted the SEO community to do a better job of engaging their local business community about the importance of SEO. Well, two readers have already taken me up on it, or are going to in the near future. Aaron Weiche of Five Technology gave a presentation at the Buffalo, MN chamber of commerce last month, and Apogee Search is doing something similar in Austin next month!
Aaron & Five Technology did a terrific job of redesigning the Buffalo Chamber’s website — check out this search-engine-friendly member directory which is SURE to get picked up as a citation for every member business. If only every chamber across the country would hire Aaron for its information architecture, the web would be a better place!
And finally, Searchfest is coming up quickly (March 10th) here in Portland, and today is the last day to get your tickets at a discounted price, so head on over to Searchfest.org! It’s only $200 for a full day of sessions, including the Local Search Marketing Strategies panel I’m moderating with Matt McGee, Mary Bowling, and Greg Hartnett. Suffice to say I think SMB’s attending will get their entire conference value just from our panel!