The Guide to Canadian Citations for Local Search
MIHMORANDUM NO. 414 | June 22nd, 2009
Experienced Local SEO’s no doubt already understand the tremendous importance of citations for ranking well in Local Search. Below are my recommendations for where to acquire citations for Canadian businesses after a qualitative (though fairly extensive) review of Maps.Google.ca results across a number of industries, provinces, and city sizes. Additional valuable guides have been published by Jim Rudnick and Dev Basu.
Please note that ALL individual listings on Maps.Google.ca now seem to display “Business listings distributed by YellowPages.ca™ ” at the bottom of each Listing Details page (here are a couple of examples) — so that’s where I’d start. It appears that all that’s required is a business line registration with the Canadian Yellowpages. Note that PagesJaunes.ca appears to be the same company & also frequently appears as a citation.
3) ShopinCanada.com network
This standard, well-optimized business directory seems to appear awfully frequently, especially in less-competitive niches. Perhaps comparable to Marchex’s OpenList in the US. Sign Up Here
Their interface looks a little dated, but apparently their information is pretty good…because it seems to show up quite a bit. Sign Up Here — Update — Greg Sterling relayed today that CanPages has acquired ZipLocal.
The process for FoundLocally is a little easier, but you’ve got to find the proper city first. Here’s a direct link for a Calgary business submission
Citation Sources not Specific to Canada
2) BBB.org Canada
BBB requires an application for accrediation — fill one out by contacting their Vice President for Business Relations
3) Hotfrog Canada
Hotfrog got a somewhat surprising number of mentions in the recent Local Search Ranking Factors results. Here’s where to submit for Canada
Ahmed Farooq is well-known for his involvement in the Local SEO community & iBegin is a great place to submit your business listing (free of charge)