It Really Is a Google World and We Are All Just Living in It
This is what that result shows above the fold on a 1024×768 monitor:
For those who missed the subtlety:
(Among other things, note the additional, completely unrelated Google Offer underneath the map.)
In all honesty this post is not meant to pass judgment on Google one way or another. I’ll leave it to the Senate Commerce Committee to decide whether this is their reward for building an amazing technology or an abuse of their position as the market leader. But as a purely practical matter, if you’re not doing a serious Adwords campaign OR competing in Local, you’ve basically got two organic slots that might draw searchers’ attention. Those of us practicing organic optimization should probably bone up on Adwords as a defensible future skillset.