get in touch
No. 57
December 10th, 2007

Check Out My New Company
You Know You Want To


Top Video Search Optimization Takeaways – PubCon 2007

Gregory Markel:

  • Greg brought to everyone’s attention, a site that allows for one upload and automatic submission to 12 video search engines. He still recommends that smaller sites with fewer videos submit on a manual basis to vary their titles and descriptions in order to rank for a broader range of keywords, but for sites with a huge volume of content to push, TubeMogul makes a lot of sense.
  • The frames between 1:10 and 1:20 into the video are typically used as thumbnails on YouTube. Keep this in mind when editing.
  • More video SEO tips here.
  • WMV allows for easy editing of properties.
  • Vary the number of tags used for your videos –a smaller number means more density, a larger number means greater long tail ranking ability.

John Coronella:

  • Submit the exact page of the video search engine TO other engines like Google, Yahoo, etc., to ensure that it gets spidered. Throw some links its way to encourage its ranking. Even BUY links that point to these pages; “let’s face it, Google’s not going to ban a YouTube page.”

Brett Tabke:

  • Maximize your filenames – you have 100 characters; use as many keywords as you can.
  • Include keyword-saturated HTML text AROUND the embedded video, speak the keywords that you want to rank for IN the video (transcript services are starting to become more popular, like Everyzing).

Bob Charlton (who wasn’t even speaking!):

  • Put self-contained teasers on YouTube that encourage clickthroughs for full stories on your own site.

  • Here are a couple often overlooked aspects that are also important for video SEO.

    Keyword “video” – Eric Papczun pointed out at the Search Engine Strategies conference in NY this past April, that a lot of people add the word “video” to their search query keyword phrase. As a result, make sure that you add the word “video” to your title, description, meta data, etc.

    Video thumbnails – A video thumbnail is what users view when they are deciding between which videos to watch. Different video search engines will grab thumbnails differently. Some will use the first frame while others will take a frame from somewhere in the middle. You will need to experiment with each site to make sure they are displaying the right thumbnail for your video. Gary Baker, the CEO from ClipBlast told us at ReelSEO that the image quality is also a big factor when he looks at which videos get the most traffic on his video search engine.

    Finally, thought I would mention another software program for submitting your video to multiples sites all at once
    Vidmetrix is a new one that looks promising.

    If anyone is interested, I cover video SEO frequently on


  • Guys, a correction, I did NOT say “go buy links for your video pages!” I have no idea where that quote came from, but thanks for the coverage of the event!

  • Gregory, I am SO sorry for mis-attributing that quote to you. In ran together in my notes with John Coronella’s presentation & it must have been he who said it. If I remember, there were several things you two disagreed about and this must have been one of them 🙂