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No. 57
December 10th, 2007

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Top Video Search Optimization Takeaways – PubCon 2007

Gregory Markel:

  • Greg brought to everyone’s attention, a site that allows for one upload and automatic submission to 12 video search engines. He still recommends that smaller sites with fewer videos submit on a manual basis to vary their titles and descriptions in order to rank for a broader range of keywords, but for sites with a huge volume of content to push, TubeMogul makes a lot of sense.
  • The frames between 1:10 and 1:20 into the video are typically used as thumbnails on YouTube. Keep this in mind when editing.
  • More video SEO tips here.
  • WMV allows for easy editing of properties.
  • Vary the number of tags used for your videos –a smaller number means more density, a larger number means greater long tail ranking ability.

John Coronella:

  • Submit the exact page of the video search engine TO other engines like Google, Yahoo, etc., to ensure that it gets spidered. Throw some links its way to encourage its ranking. Even BUY links that point to these pages; “let’s face it, Google’s not going to ban a YouTube page.”

Brett Tabke:

  • Maximize your filenames – you have 100 characters; use as many keywords as you can.
  • Include keyword-saturated HTML text AROUND the embedded video, speak the keywords that you want to rank for IN the video (transcript services are starting to become more popular, like Everyzing).

Bob Charlton (who wasn’t even speaking!):

  • Put self-contained teasers on YouTube that encourage clickthroughs for full stories on your own site.