Small Biz Considerations Archive

 

The “BCS” for Local Search Engine Optimization

Frequent readers know that for five months a year, I have college basketball on the brain. But while the hardwood is vacant, I happily fix my gaze upon the college gridiron for a few months. My assertion with this article is that the college football BCS serves as a great analogy for Local Search–only in this case BCS stands for “Best Citation Sources.” The post looks at why InfoUSA, SuperPages, Acxiom, Localeze, Yelp and InsiderPages are so important in Local Search.

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Best of the Web Introduces BOTW Local

A Soon-to-Be Must for Small Businesses My friend Eric Lander, in addition to writing some very nice things about me and the Local Search Ranking Factors project yesterday, also highlighted a very important news note in the Local space: Best of the Web has just launched a Local directory, appropriately named BOTW Local. Greg Hartnett, […]

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Local Search Ranking Factors, Vol. 1

I invited 20 leaders in the Local Search Marketing community to rate the importance of 47 criteria with respect to their influence on rankings in the Google and Yahoo Local “Universal” search algorithms (those that drive the 3-pack, 10-pack, and authoritative onebox search results and NOT the standard organic algorithms). Selected responses and some commentary from yours truly are contained in this post, as well as a link to the full survey results.

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What Google’s ZIP Code Targeting Means for Local Businesses

Greg Sterling reported last week that Google is now asking searchers to tell them their ZIP codes so that they can return geo-relevant results. In this post I take a look at some of the implications of this development, and expand on an earlier hypothesis about why Google introduced the 10-pack to Universal search in the first place. Yes, ZIP code targeting means more relevant results for searchers, but it’s an innovation that might not be entirely altruistic.

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Local vs Traditional SEO: Why Citation Is the New Link

In this lengthy post (sorry, it must some kind of delayed reaction to Twitter’s 140-character limitation) I’ll try to explain a hypothesis about optimization for the Google Local algorithm (along with the 10-pack, 3-pack and authoritative OneBox) that’s been brewing in my mind for the past couple of months. It has really crystallized this week in various discussions I’ve had with other Local SEOs, including Mike Blumenthal, EarlPearl, and David Klein, and after reading a blog post by Stephen Espinosa.

Other experts, especially Bill Slawski and Mike Blumenthal (in fact, I think Mike may have been the first person to turn me onto the word “citation” in some of my conversations with him?) have postulated the importance of “citations” for quite awhile, but for whatever reason, the concept never really hit home for me until recently.

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An Interview with Small Business SEM’s Matt McGee

For those who hadn’t heard, Marchex and Matt McGee recently decided to part ways. Regardless of any “structural” changes that Marchex was making, I was surprised that they would let such a charismatic and knowledgeable ambassador for their company out of their grasp! But their loss will be someone else’s gain. (It might even be […]

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Don’t Leave Customer Service out of Your SEO / SMM Strategy

Proselytize Your Customers with Exceptional Service While even casual acquaintances know I’m a big sports fan, and a huge college basketball fan in particular, only the most avid David Mihm fans (read: stalkers :D ) might be aware of my distaste for coffee and coca products, as well as my passion for a certain energy […]

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What is your BEST traffic?

Salk Institute, by TheNose A Quick and Effective Keyword Research Strategy for Small Businesses Why you should do keyword research Without doing keyword research, you might think that “office supply store” is the single most important keyword that you want to show up for in search engines, and that’s where you might throw all of […]

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The Ten Commandments of Online Marketing for Small & Local Businesses

Step-by-step instructions for the small business just trying to get a handle on this whole internet marketing thing.

In honor of the recent passing of the former president of the National Rifle Association, I submit to American small business owners the following ten essential action items for a successful online presence.

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Danny Sullivan Highlights Importance of Local Search in SMX West Keynote

Danny featured a slide showing Google’s result for ‘hotels santa clara ca’. For those heavily involved in the Local search space, the “10-pack” is nothing new. Danny and others have been telling us that it, or something like it anyway, has been coming for some time now. But the fact that search marketers from the entire spectrum of SEM were just awakened to the importance of Local by the godfather of the industry speaks to the notion that 2008 will finally be the tipping point for this vertical.

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