Back in 2008, when Pat Sexton and I were brainstorming the ideas that would eventually turn into GetListed.org, one of our very first long-term goals was to put together a low-cost seminar series that would introduce business owners to the world of online marketing. It pleases us greatly to announce a major step towards that goal: the very first GetListed.org Local University event in Spokane, WA on February 4th.

As many readers probably know, Telmetrics president Bill Dinan responded to my original Search Engine Land column about call-tracking last week. Greg Sterling was kind enough to let me post a response to Bill’s response on his blog this week.

Please check it out & let me know your thoughts either in the comments area on Greg’s blog, or on this post.

Marketers and advertisers have insisted for years (with good reason) that your brand isn’t how you want your customers to feel about you, it’s how your customers feel about you.
Well, in the internet era, the rise of social media has blurred the lines between brand and public relations. And another one of the age-old adages in the [...]

Borrell Associates just authored a report on SMB Search Ad Spend at the behest of Clickable highlighting the incredible churn rate among SMB’s who are being sold search advertising. In this post, I outline a few of my own thoughts about why churn on Local SEM services is so high.

I invited 27 leaders in the Local Search Marketing community to participate in the 2009 Local Search Ranking Factors survey. Participants rated the importance of 49 criteria with respect to their influence on rankings in the Google and Yahoo Local “Universal” search algorithms (those that drive the 3-pack, 10-pack, and authoritative onebox search results and NOT the standard organic algorithms). Selected responses and some commentary from yours truly are contained in this post, as well as a link to the full survey results.

Barry Schwartz reported Google Maps’s Community Edit function now allows users to mark certain businesses as closed. Community Edits alone opened up a can of worms that I did not think Google wanted to get into. Community CLOSINGS are even more dangerous. When the business community doesn’t even know something exists (the Google Local Business Center), how can they possibly be expected to understand why their business is closed, and how to fix it?

Many of you are likely aware already, thanks to Matt McGee’s gracious article on Search Engine Land and Miriam Ellis’ follow-up on Search Engine Guide…but for those who haven’t heard yet…

Yesterday I launched a new website with my friend & business partner, Patrick Sexton, called GetListed.org. The site features a tool that helps small businesses see how the major Local search engines (Google Maps, Yahoo Local, Best of the Web Local, and Live Search Local) have them indexed, and notifies them if they’ve claimed their listings on those engines.

Just got an email in my inbox from iBegin, the baby of Ahmed Farooq. Like BOTW Local, iBegin is a very well-structured directory that is just a no-brainer for small businesses to get themselves a local citation.

Hopefully Ahmed won’t mind me copying-and-pasting from the release :)

It’s been a few months, but the time has finally arrived! You can submit your business here: http://www.ibegin.com/business-center/submit/

No, I am not all of a sudden flush with gobs and gobs of cash. But a good friend of mine, Neil Patel, recently launched a community of early-stage entrepreneurs in Seattle, called Founder’s Coop. Neil’s post promoting the launch answers more questions than I ever could, but if you have a great business idea but don’t know how to fund it in this economy, here is your chance!

I was among about 80 small business owners to attend the brilliant Learn About Web conference this Friday in Tri-Cities, Washington. Craig Sutton of Bright Web Marketing arranged an amazing lineup of speakers which included Matt McGee, Jennifer Laycock, and Stoney DeGeyter. It was incredibly refreshing to be among small business owners for whom this was the first time they were hearing this information. It was also eye-opening, and a great wake-up call, for where we are as an industry among this very important contingent of prospective customers.