For those who hadn’t heard, Marchex and Matt McGee recently decided to part ways. Regardless of any “structural” changes that Marchex was making, I was surprised that they would let such a charismatic and knowledgeable ambassador for their company out of their grasp! But their loss will be someone else’s gain. (It might [...]

Salk Institute, by TheNose
A Quick and Effective Keyword Research Strategy for Small Businesses
Why you should do keyword research
Without doing keyword research, you might think that “office supply store” is the single most important keyword that you want to show up for in search engines, and that’s where you might throw all of your marketing efforts. [...]

I write this post with a heavy heart; one that has discouraged me from writing posts in the past week. But I thought I would pass along my experience, in case others have had, or want to avoid, similar experiences in the future.
Things that I hope will be made clear by this [...]

Just a quick semi-live blog from the Opening Keynote address at SMX West:
Danny Sullivan’s opening keynote gave prominent mention for the importance of Local (along with other Vertical search elements) in the coming year, as part of what he refers to alternately as ‘Blended Search’ and ‘Search 3.0′.
Danny featured a slide showing Google’s result for [...]

Though on the whole, I found PubCon to be a bit repetitive of many of the presentations I’d seen at other conferences I’d been to this year (SMX Seattle, SES San Jose, SEOmoz Seminar), the social scene in Vegas left nothing to be desired.
Monday
I arrived in Vegas Monday afternoon, and after wandering around the north [...]

Gregory Markel:

Greg brought to everyone’s attention TubeMogul.com, a site that allows for one upload and automatic submission to 12 video search engines.  He still recommends that smaller sites with fewer videos submit on a manual basis to vary their titles and descriptions in order to rank for a broader range of keywords, but for sites [...]

Unfortunately, I missed the first two presenters on this panel, Jill Whalen of HighRankings and Heather Lloyd-Martin of SuccessWorks, as I was attending a panel on CSS and HTML coding which proved a bit too basic for my skillset.  But I’m extremely glad I made the effort to hear Brian Clark’s presentation, which laid out [...]

Jim Boykin:

To analyze the effectiveness of a page you’re getting a link on, check Yahoo Site Explorer or use MSN’s tools to determine if there are any inbound links to the EXACT page you’re hoping to receive a link from.
Visit this site to find result volumes (and by implication, difficulty of ranking) for particular keywords.

Greg [...]

Brian Gil of Yahoo Local mentioned that they are now actively spidering the hCard format to gather information about geographic location. Yahoo in particular is “multi-sourcing” local content; the more sources they find the information, and the higher the quality of those sources, the higher their trust in your small business and the better [...]

Rand Fishkin:

Rand brought up a huge list of social media sites that are ripe for picking traffic from. Some I’d heard of, some I hadn’t (Care2, Deviant Art, and QoolSqool). There are also a lot of great sites where you can get your design featured, including CSSBeauty, CSSVault, and the Adobe Showcase.
The [...]