SEO Industry Archive

 

GetListed.org (and Yours Truly) Is Joining Forces with SEOmoz

Hopefully the headline says it all, but if you want the official details, please head on over and read the official release. Needless to say, as a full-time employee of SEOmoz, I won’t be taking on client work for the foreseeable future :).  Going forward, I’ll be blogging almost exclusively on the SEOmoz blog, so if you’re […]

READ FULL POST »

Two Conferences in the Same Week

Hope you all had a terrific Thanksgiving holiday.  Sorry for the lack of posting recently, it’s been quite the busy fall :) Just a quick note to say that I’ll be at BOTH Blueglass X Tampa and BIA/Kelsey ILM West (Los Angeles) next week.  (I’ll be flying directly from Tampa to LA.) If you’re going […]

READ FULL POST »

My Fall 2012 Speaking Schedule

After taking a bit of a sabbatical this summer following our largest-ever Local University in Austin, Texas at the end of June, my speaking engagements this fall are ramping up in a hurry.  I’ve got five presentations currently scheduled during the six weeks between the end of September and beginning of November, plus a nice […]

READ FULL POST »

Follow-up Study: The Best Citation Sources by Category

I’m excited to announce a follow-up to the last GetListed.org/Whitespark.ca study (Best Citation Sources by City) this morning: the Best Citation Sources by Category for U.S. businesses. As with the previous study, Darren and I used his Local Citation Finder tool and looked at some of the most common keywords within 70 local search categories across 53 large US cities, 20 medium-sized cities, and 20 smaller cities. We then scored the sites inversely based on ranking position combined with overall number of occurrences. The sites that appeared most often and with the highest rankings were deemed “best” within each category.

READ FULL POST »

Local Search Ranking Factors, Vol. 5

Welcome to Year Five of the Local Search Ranking Factors survey. It’s always a total thrill to compile the opinions of the world’s top experts in Local Search Marketing and be the first one to see these experts’ collective opinions about what’s working and what’s not in the world of Local Search.

READ FULL POST »

It Really Is a Google World and We Are All Just Living in It

Aaron Wall has done similar posts for years. But in pulling a couple of screenshots for Local University Advanced on Thursday, this one for “pizza” really struck me.

READ FULL POST »

20% Local Intent Number Is 50% Too Low

Mike Blumenthal pointed me to a Wall Street Journal article this morning which mentions the oft-cited stat that 20% of all PC searches have Local Intent. I just have a quick comment that I’ve made to several people in meetings recently but don’t think I’ve blogged about.

READ FULL POST »

Google +Local NAP Info Pulling From Mapmaker (not Places?)

It appears to me that Plus and Places are going to live on the same layer of Google’s business data index–one layer ABOVE Mapmaker–further evidence to support the theory that today was an interface update only and does not affect anything back-end is below.

READ FULL POST »

Rankings on Google+ Local: Some Observations

Naturally, after a big interface update like the Places-Plus “merge” that just happened, the first question on everyone’s minds–from business owners to marketers–is “OK, so how do I rank in this thing?”  While my advice has always been to focus only on rankings in the general sense rather than obsessing over a certain position for […]

READ FULL POST »

It’s Finally Here: Chronicling the Plus-Places Merge

Not that it is any surprise to anyone, but Google just announced the end of Place Pages. I’ll be posting my thoughts as I poke around on the new interfaces throughout the day. “Check back frequently,” as they say.

READ FULL POST »
Handcrafted local search + web design commentary since 2006