Local SEO Archive

 

More Detailed Thoughts on Google’s Place Page Shift

I’m amazed at the number of mainstream publications, including TechCrunch, who have misinterpreted the latest interface change at Google. Google Places has not stopped “stealing reviews,” if that’s even what you could say they were doing in the first place. They’ve just stopped displaying them, and stopped displaying citations.

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Quick Thoughts on the Cataclysmic Place Page Shift

Hey everyone, I’m currently presenting at Expon Brasil & haven’t had a great chance to keep up with all the coverage.  Wanted to include some quick thoughts while I have internet access.  I’ll follow-up with a full post later today or tomorrow. 1) If you didn’t see this coming, you haven’t been paying attention. 2) […]

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Google Launches Indexed Local Directory Portals

Hat tip to Linda Buquet of Catalyst Local Marketing for being the first to spot the Austin and Portland versions below, and thus the first to publicize the overall concept. Google has just released city-specific business directories that are clearly going to compete with Yelp, Citysearch, and all the other IYPs in terms of highlighting […]

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Local Search Ranking Factors, Vol. 4

Well, it’s hard to believe this is already the fourth time I’ve had the privilege to compile the opinions of the world’s top experts in Local Search Marketing. My initial comments about the results of the 2011 Local Search Ranking Factors survey follow below.

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Quite a Month in Local Search

As I found out from a Twitter conversation last week, I apparently neglected to share with people that I’m traveling in sunny England–it’s rained exactly twice since April 1–through the beginning of June. As a result, it’s been almost a full month since I last checked my feedreader and I was finally able to plow through it this morning. There have obviously been some pretty key developments to keep an eye on if you’re in the Local Search space.

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The Ultimate SMB Web Marketing Infographic?

Today, Mike Blumenthal has released a web equity infographic subtitled Owning Your Local Web Presence that, like Matt McGee’s SEO Success Pyramid, will stand the test of time, and may even eclipse Matt’s graphic as one of the most frequently-referenced in our space. In a brilliantly simple design, Mike illustrates for small and local business owners seven different layers of marketing elements, and how they all fit together on the search vs social media continuum.

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Kudos to InsiderPages for a Creative Use of hReview CSS

As Andrew Shotland wrote so brilliantly several months ago, the writing is on the wall for Internet Yellow Pages sites with respect to organic search referrals–at least from Google. But not all the IYPs are just running around like Chicken Little. Some of them–well, at least InsiderPages–are actually thinking very creatively about how to extract as many possible clicks from the diminishing amount of organic real estate they’ve been allotted.

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Mikko Ollila Moves on from Bing Local

SMB’s and SEO’s alike lost a great advocate at Bing Local Friday — Product Manager Mikko Ollila has left Bing to take on a product marketing position at Atlas Accelerator. I feel much the same as I did when I found out that MapsGuideJen was leaving Google a couple of years ago.

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Hotpot vs Yelp vs Facebook

Obviously, it’s been a whirlwind last couple of months in Local Search…it may take all of next week to write the 2010 version of the Year in Review.  But I’ve had a few ideas bouncing around in my brain about Hotpot recently–why Google released it, and why they’re promoting it so hard, to the point […]

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Recap of BIA / Kelsey Group’s ILM 2010 Conference

It has been a struggle to get back into the groove over the weekend and the early part of the week. In case it wasn’t obvious from my liveblog, last week’s BIA / Kelsey Group ILM show in Santa Clara left me feeling nothing short of overwhelmed by the pace at which our industry is evolving.

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