General Marketing Archive

Graywolf detailed a terrific collection of WordPress plugins last week and got me off my kiester to finally post a list of WordPress plugins that I use frequently, either on my own blog and on my clients’. It’s a lot shorter, but hopefully you’ll find some value from these as well. 1) Plugin to Order [...]

For those who hadn’t heard, Marchex and Matt McGee recently decided to part ways. Regardless of any “structural” changes that Marchex was making, I was surprised that they would let such a charismatic and knowledgeable ambassador for their company out of their grasp! But their loss will be someone else’s gain. (It might even be [...]

Proselytize Your Customers with Exceptional Service While even casual acquaintances know I’m a big sports fan, and a huge college basketball fan in particular, only the most avid David Mihm fans (read: stalkers :D ) might be aware of my distaste for coffee and coca products, as well as my passion for a certain energy [...]

Salk Institute, by TheNose A Quick and Effective Keyword Research Strategy for Small Businesses Why you should do keyword research Without doing keyword research, you might think that “office supply store” is the single most important keyword that you want to show up for in search engines, and that’s where you might throw all of [...]

Step-by-step instructions for the small business just trying to get a handle on this whole internet marketing thing.

In honor of the recent passing of the former president of the National Rifle Association, I submit to American small business owners the following ten essential action items for a successful online presence.

Unfortunately, I missed the first two presenters on this panel, Jill Whalen of HighRankings and Heather Lloyd-Martin of SuccessWorks, as I was attending a panel on CSS and HTML coding which proved a bit too basic for my skillset. But I’m extremely glad I made the effort to hear Brian Clark’s presentation, which laid out [...]

Rand Fishkin: Rand brought up a huge list of social media sites that are ripe for picking traffic from. Some I’d heard of, some I hadn’t (Care2, Deviant Art, and QoolSqool). There are also a lot of great sites where you can get your design featured, including CSSBeauty, CSSVault, and the Adobe Showcase. The time [...]

So here we are nearly 30 days after my last post. November has been a crazily busy, but tremendously rewarding month for me professionally–more on that later this month. Coincidentally enough that last post was also inspired by the same person: Rhea Drysdale. One of Rhea’s most recent entries is part of a thread that [...]

With all of the buzz surrounding meta tags, social media, and reciprocal links floating around the small business web community today, it’s important to separate the wheat from the chaff. Small business search engine optimization still boils down to two things: A) Great content B) Some links pointing to that content With that in mind, [...]

Here’s a list of all of my SES San Jose 2007 recaps, for quicker reference: Top Ten Small Business Takeaways Linkbaiting and Viral Search Success Local Search Marketing Techniques The Paid Links Debate Searcher Behavior Research Update Universal and Blended Search Personalization, User Data, and Search B2B Search Marketing Tactics Marissa Mayer’s Keynote Interview with [...]