Archive for January, 2012

Obviously, I’ve claimed my consulting business on most of the major search engines and data aggregators, and done my best to make sure that my NAP information (Name, Address, and Phone number, for those of you new to Local Search) is consistent everywhere. Sure there are a few minor variations of my official DBA (David Mihm Web Design / Local SEO) due to various aggregators’ limitations on length of business title.

But, I recently came across a crazy bug on my Google Place Page! I couldn’t believe it. My phone number had all of a sudden changed from 503-560-2755 to 971-400-6360. I had two questions–#1, of course, why had my phone number changed? #2–and more importantly–where did that number come from?

SEOs tend to work themselves into a frenzy over every minor news announcement that comes out of Mountain View–and one could probably say Local SEOs lie on the extreme end of the spectrum. In some respects, it’s understandable. Our space is constantly evolving, and to ignore these announcements can put us at a significant disadvantage relative to [...]