Archive for February, 2011

As Andrew Shotland wrote so brilliantly several months ago, the writing is on the wall for Internet Yellow Pages sites with respect to organic search referrals–at least from Google. But not all the IYPs are just running around like Chicken Little. Some of them–well, at least InsiderPages–are actually thinking very creatively about how to extract as many possible clicks from the diminishing amount of organic real estate they’ve been allotted.

Remember Local Listing Ads? You know, the ones Google released way back in October 2009 when lots of you were at SMX East?

Well, they’re back. Only this time, they’re available through the ADWORDS interface rather than the Places interface.

Last month I highlighted a few of the on-the-ground efforts Google’s been making here in Portland, and I thought it was about time that I do a follow-up, now that the campaign has been underway for a significant amount of time.