As many readers probably know, Telmetrics president Bill Dinan responded to my original Search Engine Land column about call-tracking last week. Greg Sterling was kind enough to let me post a response to Bill’s response on his blog this week.

Please check it out & let me know your thoughts either in the comments area on Greg’s blog, or on this post.

Google Maps appears to have introduced another innovation to their interface recently: Zagat-like review snippets on Place Pages for individual businesses.

As I mentioned in yesterday’s SMX East recap, Google announced a new ad format–Local Listing Ads–on Monday afternoon.  Both Greg Sterling and Mike Blumenthal have written fairly in-depth summaries of what the ads entail but I’ll try to lay out the highlights below:

Only businesses with claimed LBC listings are eligible to participate.
The landing page MUST [...]

What this post lacks in coherence it will make up for in speed :)  Below are some of the items I found most interesting during my three days in New York this week:
Ranking Tactics for Local Search
It was truly an honor to be on a panel with Mike Blumenthal, Mary Bowling, Will Scott, and Andrew [...]

TMP & Comscore’s annual study of the Local Business space was published this morning, and hot off the presses, Gregg Stewart, the President of TMP’s new Interactive wing called 15miles, shared the initial results with those of us in attendance at SMX East.  There wasn’t really anything earth-shattering, but some interesting data came out nonetheless.  The [...]

The always-enterprising Mike Blumenthal has started a campaign (of which I had no prior knowledge and am more than a little embarrassed by) to raise money for a Google Maps customer service team.
Of course, in the more-than-likely event that Google eschews our generosity, all funds will be donated to a very worthy cause: a mental [...]