Marketers and advertisers have insisted for years (with good reason) that your brand isn’t how you want your customers to feel about you, it’s how your customers feel about you.
Well, in the internet era, the rise of social media has blurred the lines between brand and public relations. And another one of the age-old adages in the [...]

A very interesting discussion broke out on Twitter last Friday as a result of this comment by my friend Lisa Kinnard (@LisaKinnard), who works for a performance-based ad network in Kansas City:
“Ok locksmith man, my cats r makin a ruckus locked up in the bathroom. Good thing this isn’t a time sensitive issue. Tick, tock, tick, [...]