Librarian Avenger by Librarian Avenger
Last week, Business Week announced its Top 25 Young Entrepreneurs for 2008. The “youngsters” (they’re all younger than I by at least a year) featured by Business Week have started some pretty neat companies, from a Muslim fashion company to a flavored plastic manufacturer.
Somewhat surprisingly, despite growing up in the [...]

Last week I published a guest post written by Ed Reese on the Value of Internet Yellow Pages websites for Small Businesses. Other than a few notes for readers, and re-wording a few phrases for clarity, that post was essentially un-edited by yours truly.

I promised a reaction to it today, so here it is! I offer my thoughts on such topics as Categorization, Citation Diversity, and the Effect of Paid Citations.

This is a first here at Mihmorandum — a guest post! It’s written by Ed Reese, a budding Local marketer from Spokane, WA. Ed described his situation to me at the recent SEOmoz Seminar, and I thought his story held some important insights for the Local Search community. It’s a two-part series–the first being the case as described by Ed, and the second being my reaction to his data (coming on Monday, September 22). So without further ado, here is Ed’s story…

I wish people would stop thinking that I somehow ‘have it in’ for the Yellow Pages. Certain Sphinn commenters and a few responses to previous posts I’ve written on this blog seem to imply that I am starting from a “gut reaction” when I criticize their value. This is just not the case. I’m going on hard data from my own clients, and analysis of their business models in comparison to their online competitors’. This article dispels some recent arguments from a YP Association rep, and offers my opinion on the true value of Yellow Pages for small businesses.

Continuing the COMPLETELY original series I started last month, here is a quick blitz of articles I’ve been reading with interest in the last couple of weeks: my SEMpdx presentation, interviews with Yahoo Local honchos, the launch of YipIt, attributes in Google Maps, how to get into Acxiom, and my first SEL column!

I continue my monthly website design award series, showcasing seven websites I’ve come across recently deserving of special mention. Featured this month are James Toseland, Pacific Benefits Group, Kent District Library, Coudal Partners, Design Reviver, Westminster School UK, and The Heads of State.