Danny featured a slide showing Google’s result for ‘hotels santa clara ca’. For those heavily involved in the Local search space, the “10-pack” is nothing new. Danny and others have been telling us that it, or something like it anyway, has been coming for some time now. But the fact that search marketers from the entire spectrum of SEM were just awakened to the importance of Local by the godfather of the industry speaks to the notion that 2008 will finally be the tipping point for this vertical.