Archive for October, 2007

The REAL Problem with Local Search

Nearly all of the Local Search Marketing experts agree that the problem with Local Search is that “It’s too fragmented and too complex.” This post examines why that’s only a part of the problem, and why Google and the other search engines actually WANT small businesses to succeed online.

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Why Haven’t More Traditional Ad Agencies Acquired SEM Firms?

Save for a few exceptions, I haven’t heard much news about large-scale traditional advertising agencies buying or partnering with notable SEO, SEM, and SMM firms.  Maybe I’m just out of the loop, or maybe I just don’t have a very good understanding of Fortune 500-style business, but still it strikes me as peculiar.
Overall online spending [...]

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